Our Guides

Check out these resources tailored for digital media agencies and brands. Whether you’re a nimble two-person shop or a larger agency with a hundred-strong team, these guides will help you navigate programmatic advertising with confidence. At Ventura Growth, we’re committed to empowering agencies with enterprise-level technology, actionable knowledge, and a partnership-focused approach to success.

Everything You Need to Know About The Trade Desk Kokai

At Ventura Growth, we guide agencies through the complexities of programmatic advertising. As a trusted partner of The Trade Desk, our goal is to help you leverage cutting-edge technology to achieve your advertising objectives and drive measurable success. Kokai is the newest edition of The Trade Desk platform, marking a transformational evolution for the core platform. Here’s what you need to know about The Trade Desk’s Kokai, its groundbreaking features, and how it will reshape the way we approach programmatic advertising.

Everything You Need to Know About Retail Media

At its core, retail media brings targeted advertising to digital and physical retail spaces, allowing brands to reach shoppers at the point of decision. Powered by first-party data from retailers, it lets advertisers deliver personalized messages directly to consumers based on their interests and shopping habits. The goal is simple but powerful: to shape purchasing decisions and inspire brand preference right where it matters most—where customers are ready to buy.

Everything You Need to Know About Omnichannel

Omnichannel advertising is about more than just being present on multiple platforms. It’s about creating a unified experience that connects every customer touchpoint into a seamless journey. Unlike multichannel advertising, which may involve multiple platforms operating independently, omnichannel advertising integrates all of these touchpoints—be it Connected TV (CTV), display ads, audio, video, mobile, digital out-of-home (DOOH), or native formats—into one cohesive strategy.

Want to learn more?

Ventura Growth stands at the forefront of the digital media buying industry - providing insights, thought leadership and guidance on all aspects of our marketplace. Please reach out if you are looking to obtain a point-of-view on any trending topics.