In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+. Understanding the Sellers and Publishers 500+...
Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital...
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