Through Ventura Impact, Ventura Growth partnered with the Arthritis Foundation to launch a pro bono programmatic advertising campaign, maximizing the impact of their annual Jingle Bell Run. Our strategy focused on three key objectives:
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Raising Awareness:
Expanding reach to educate audiences about the Jingle Bell Run and its mission.
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Driving Signups:
Encouraging participation through targeted messaging and optimized ad placements.
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Supporting Arthritis Research:
Highlighting the need for funding and advocacy to drive breakthroughs in arthritis treatment.
Key Results:
- 286,000+ Individuals engaged, surpassing the initial goal of 100,000.
- $80,000+ Assisted the foundation in achieving their donation target.
- Top converting Channels: News and sports genres delivered the strongest results.
Solution:
Ventura Growth leveraged data-driven advertising to connect with the right audience at the right time, ensuring the Arthritis Foundation’s message drove engagement and action.
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Programmatic Strategy:
Activated display and social channels to reach mission-driven individuals.
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Performance Optimization:
Reduced CPA through real-time adjustments, prioritizing high-performing placements.
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Community Involvement:
Our team volunteered at the Jingle Bell Run, assisting with all things from check-in to supporting runners.
Future Partnership:
To expand reach and build on our successful partnership, Ventura Growth recommended the following strategy enhancements for future campaigns:
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Expanded Reach:
DOOH placements in Denver’s high-traffic areas will complement social and display.
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Strategic Targeting:
Focus on medical researchers and health-conscious shoppers.
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Drive Conversions:
Strengthen display investments while adding upper-funnel impact.
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