As an advertiser or brand, you’re likely looking to Q4 2023 with apprehension. You likely have questions around the economy. Concerns of consumer spending linger in the air. Businesses are seeing darker clouds on the horizon and as a result, advertising and marketing budgets are getting trimmed. Ultimately, CMOs and marketers will be tasked with...
Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.
In part two of the Optimization Best Practices series, let’s take a look at some additional best practices to keep in mind:
Display advertising has become a cornerstone of the digital marketing landscape. Find out more on why it should be a part of your digital marketing strategy.
In part one of our optimizations series, let’s take a look at some best practices to keep in mind.
As marketers, we have never before in history had so much data at our disposal. Learn why actionable insights matter.
Ventura Growth is a direct partner with the world’s leading advertising platforms. With over 10 years of experience, we have picked up many Programmatic Trading Best Practices along the way. Here are a few to get you started:
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