At Ventura, we believe in using our talents to serve something greater. Through Ventura Impact, our pro-bono initiative, we partner with organizations making a difference and help them extend their reach through data-driven, thoughtful media strategy.
Our recent collaboration with Volunteers of America Colorado (VOA) is a perfect example of that mission in action.
Lifting Local Impact Through Media
In partnership with Avocet Communications, Ventura donated media support for the inaugural SPIRIT Wine & Food Festival, a brand-new fundraising event hosted by VOA Colorado. Our goal: help build awareness, sell tickets, and ensure a successful turnout for this important cause.
From May to June, we launched a targeted programmatic campaign across display and online video (OLV) channels through The Trade Desk. Designed to maximize exposure and drive site traffic, the campaign focused on reaching local audiences most likely to attend.
By the Numbers
In just two weeks, the campaign delivered impressive results:
- 259,000 households reached
- 1,500+ page landings
- 371 clicks on the event’s “Ticket” button
These numbers reflected not only strategic execution—but the Denver community’s enthusiasm for showing up and giving back.
Impact Beyond the Screen
On the day of the festival, nine Ventura volunteers were on-site to help the event run smoothly—pouring wine, assisting with logistics, and contributing to the overall guest experience.
In total, the SPIRIT Wine & Food Festival welcomed 800 attendees and raised more than $320,000 in support of VOA’s Colorado programs.
VOA Colorado serves nearly 100,000 individuals each year through more than 50 unique programs, offering shelter, food, housing, and critical community support. It was an honor to support their work through both media and manpower.
About Ventura Impact
Ventura Impact is our commitment to purpose-driven advertising for nonprofits. By offering pro bono ad campaigns, volunteering, and financial grants, Ventura Impact supports organizations making a difference in their communities.
Program Pillars:
- Campaigns for a Cause: Pro bono programmatic ad campaigns to expand awareness and visibility for nonprofit missions.
- Helping Hands: Direct community engagement through volunteer events.
- Goodwill Grants: Quarterly financial grants to address critical needs and further support our nonprofit partners.
Interested in Partnering with Ventura Impact?
If your nonprofit could benefit from increased reach and resources, we’d love to hear from you. Whether through strategic ad campaigns, volunteering, or direct funding, Ventura Growth is committed to making an impact.
