Retail Media for Non-Endemic Brands: Unlocking Untapped Potential

As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...

The Trade Desk Sincera Acquisition: Redefining Programmatic Advertising Transparency

The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...

Reser’s Fine Foods Exceeds ROAS Goals Using Albertsons Retail Data

  Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...

Ventura Growth 2024 Wrapped

  As we kick off 2025, we want to take a moment to reflect on an incredible year and express our gratitude. To our partners, team members, and everyone who has supported us along the way—thank you. Your collaboration and commitment fuel our mission to empower brands and agencies through programmatic advertising. 2024 was a...

How iHeartMedia’s Integration of UID2 Sets a New Standard in Audio Advertising

  In an era where audience connection is paramount, iHeartMedia’s adoption of Unified ID 2.0 (UID2) marks a major milestone for the audio advertising industry. With UID2’s privacy-first identity framework, iHeartMedia is empowering advertisers to reach relevant, addressable audiences across its expansive media ecosystem – including streaming, podcasts, and broadcast radio. As the #1 global...