At Ventura, we believe in using our talents to serve something greater. Through Ventura Impact, our pro-bono initiative, we partner with organizations making a difference and help them extend their reach through data-driven, thoughtful media strategy. Our recent collaboration with Volunteers of America Colorado (VOA) is a perfect example of that mission in action. ...
There’s something thrilling about crossing borders—about breaking free from limits imposed by legacy models, rigid contracts, and outdated industry norms. At Ventura Growth, we’ve always believed in a future where programmatic advertising in the UK isn’t just powerful—it’s accessible. Today, we take a bold step forward. Ventura International is now live in the UK. Based...
When he’s not optimizing campaigns on Ventura’s programmatic trading team, David Wroten is likely doing something else with equal precision and passion: cooking. Whether he’s perfecting a family gumbo recipe or fine-tuning frequency caps, David brings a thoughtful, measured approach to everything he does. Fueled by his Louisiana roots and a love for data, storytelling,...
The Trade Desk just dropped a new integration into Kokai—and it’s a big one. Say hello to Rembrand, a startup using generative AI to insert branded products into video content, post-production. Think product placement meets machine learning meets real-time media buying. Now available directly in Kokai, this partnership lets advertisers embed their brand into creator...
At Colorado Ad Day 2025, the industry traded short-term wins for long-term thinking. Held at CU Boulder, this year’s theme—The Marathon Mindset—centered on creative sustainability, smarter operations, and stronger partnerships. Team Ventura was on-site for the full-day event, listening in, learning, and connecting with agencies across Colorado and beyond. These are the five trends we...
Rewriting the Rules of First-Party Data Activation In today’s retail media economy, it’s not enough to collect first-party data—you have to make it actionable. That’s exactly what The Trade Desk and Snowflake aim to solve with the launch of the new Snowflake Connector App, announced this week. The app enables brands and retailers to activate...
Retail media just took a giant leap forward. This week, Instacart and Ocado—two of the world’s most influential online grocery platforms—announced game-changing upgrades to their partnerships with The Trade Desk. For the first time, advertisers can now access SKU-level retail data and closed-loop measurement directly within the Kokai platform. This isn’t just innovation for innovation’s...
In a move set to redefine how marketers evaluate connected TV (CTV) campaigns, EDO and The Trade Desk have announced a first-of-its-kind integration. This partnership makes EDO’s Convergent TV measurement data available directly within The Trade Desk platform, representing a major advancement in programmatic CTV measurement. Advertisers can now access EDO’s predictive signals—like brand searches...
The programmatic advertising industry has a long-standing challenge: deal IDs haven’t lived up to their promise. Despite accounting for a majority of programmatic ad spend, deal IDs are unreliable, with about 90% failing to scale according to Will Doherty, SVP of Inventory Partnerships at The Trade Desk. Campaigns often stall at under $10 a day...
Ventura Growth founders Andrew Fischer and Marty Skotnicki headed to Montreal last month to join independent agencies around the globe for the AMIN 2025 Summit. There, they delivered a keynote highlighting how agencies are evolving—sometimes quietly, sometimes boldly—to take more ownership of their media strategies and outcomes. Here’s a recap of what they shared: ...
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