Caroline Anderson, Account Manager of over a year at Ventura, is a valued member of the team, known for her dedication to connecting with clients and helping them achieve their programmatic goals. Her path to Ventura is as unique and multifaceted as her hobbies, each shaping the dynamic professional she is today.
Born and raised in Weston, Connecticut, Caroline ventured to Colgate University, where she honed her analytical and linguistic skills, studying International Relations, Economics, and French. Her interest in advertising and media was sparked early, during a college internship at a New York PR firm. It was there, guided by a great mentor, that she found her stride, staying in the industry and eventually transitioning into ad tech.
So, what keeps Caroline sharp and engaged? Beyond the office, her life is vibrantly full of diverse interests.
From Backcountry to Programmatic: Embracing the Journey
Caroline thrives in the great outdoors, whether she’s skiing backcountry trails in winter or backpacking, scrambling, and swimming in the summer. These adventures, demanding both foresight and adaptability, mirror her professional life. Just as she navigates challenging terrains, she guides clients through the complexities of programmatic advertising, always seeking the most effective route to their objectives.
But Caroline’s interests extend beyond the physical. She finds joy in the tactile art of ceramics, even if, as she admits, she’s “not very good, but loves to play with the clay.” This playful approach to learning and experimenting is a testament to her willingness to explore new avenues and embrace the process, a quality that undoubtedly serves her well in the ever-evolving world of Ad Tech.
The Garage Cafe: Where Connections and Creativity Converge
Perhaps one of Caroline’s most unique passions is her “Garage Cafe.” One Sunday a month, her garage transforms into a cozy cafe for friends, and more recently, a lively concert venue. This isn’t just any cafe; it’s a labor of love where Caroline crafts her own cold brew and syrups. A friend often contributes delicious baked goods, and the space has even hosted vintage pop-up finds and friends who DJ, creating a truly dynamic atmosphere. The coffee and baked goods are offered as a free-will donation, with the proceeds supporting future cafes and a rotating charitable cause.
This unique hobby, born from her love of hosting, speaks volumes about her ability to foster connections and create memorable experiences. This same drive for connection and collaboration is evident in her professional role, where she excels at building rapport with clients and creating a supportive environment for their success.
Caroline’s journey into programmatic advertising began after a teaching assistant stint in France. She transitioned from marketing to agency life, where she first delved into programmatic. Now, at Ventura, she thrives on guiding clients through their programmatic journey, leveraging her diverse experiences to provide comprehensive support and strategic insights.
Connecting the Dots: A Holistic Approach to Client Success
When asked what she loves most about her role at Ventura, it’s clear Caroline is driven by impact and collaboration. Her ability to connect with people, whether it’s hosting a concert in her garage or helping a client achieve their programmatic goals, is a testament to her holistic and engaging approach. It’s this unique blend of adventurous spirit, creative exploration, and genuine connection that makes Caroline an invaluable asset to the Ventura Growth team and her clients.
