Beverage Brand Drives 4.08X ROAS with Ventura Growth

A data-driven marketing agency partnered with Ventura Growth to boost sales for a beverage brand. By utilizing a leading retail media network for advanced predictive modeling and first-party audience data, the campaign effectively targeted both new prospects and past purchasers, resulting in impressive sales and strong return on ad spend (ROAS) for multiple products.

 

The Challenge:

The beverage brand historically faced challenges before partnering with the agency and Ventura Growth to:

• Maximize sales of specific products.
• Use predictive modeling to reach new audiences and drive sales.
• Achieve high ROAS and conversions, with a focus on in-store sales.

 

The Solution:

Ventura Growth and the agency implemented a multi-faceted strategy for the beverage brand, focusing on the following areas:

• First-Party Audiences: Targeted past purchasers and category buyers using the media network’s first-party data to drive immediate conversions.
• Predictive Model Audiences: Dedicated 75% of the budget to predictive modeling, effectively expanding reach and driving new customer acquisition.
• Omni-Channel Messaging: Balanced display and video ads, with video increasing awareness and display focusing on driving conversions.
• Geo-Targeting: Strategically allocated budget across geographic tiers to optimize spend based on audience potential.
• Closed-Loop Measurement: The network’s closed-loop system tracked both online and in-store sales, providing clear attribution into performance.

 

The Results:

The campaign achieved significant success for the beverage brand within the 14-day attribution window:

• +70K Purchases
• 4.08X ROAS (Return on Ad Spend)
• 55% of Purchases Driven by Predictive Audiences

Conclusion:

By leveraging the retail media network’s predictive audience modeling, advanced targeting and closed-loop measurement capabilities, Ventura Growth helped the agency deliver outstanding results for the beverage brand. The heavy investment in predictive models proved successful in driving new customer acquisition, while display ads and geo-targeting generated high ROAS and significant in-store sales.