A full-service performance agency partnered with Ventura Growth to help a leading health supplement brand increase brand awareness among health-conscious consumers. The campaign focused on expanding reach within younger, wellness-focused demographics through a CTV strategy. Ventura Growth supported the execution by leveraging a leading retail media network for first-party data and maintaining high-frequency ad exposure to drive brand lift.
Challenge
The agency partnered with Ventura Growth to help the health supplement achieve their campaign goals:
- Reach new health-conscious audiences.
- Increase engagement with a high-frequency CTV ad strategy (4+ exposures).
- Improve key brand metrics like ad recall, favorability, and purchase intent.
Solution:
Working closely with the agency, Ventura Growth implemented a CTV strategy using advanced data targeting. The solution included:
- First-Party Audiences: Targeted omega-3 supplement purchasers and holistic health and wellness consumers, including lapsed buyers.
- Creative Alignment: Integrated the network’s branding into the creative, highlighting the brand’s dual-pack product, exclusive to the network’s retailer.
- High-Frequency Exposure: Delivered 4+ ad exposures to reinforce wellness messaging and drive engagement.
- Brand Lift Study: Tracked key metrics, including awareness, ad recall, and favorability among health-conscious consumers.
Results:
The campaign achieved significant success for the health supplement brand:
- +3% Ad Lift: Outperformed the retail benchmark (+1%) among health-conscious consumers.
- +2% Ad Favorability: Positive sentiment grew among the target audience.
- +1% Purchase Intent Lift: Notable improvements in consumer intent to purchase.
Conclusion:
By tapping into the retail media network for its robust data capabilities and first-party audiences, the agency and Ventura Growth helped the health supplement brand drive measurable improvements in brand awareness, recall, and favorability. With a focus on strategic targeting and high-quality creative, the campaign laid the groundwork for future success with The Trade Desk platform.
Want to learn how Ventura Growth can boost your brand awareness and ad favorability? Get in touch with our team today!
