Winter travel is back in full force! With nearly half of Americans¹ planning a trip and travel spending set to reach $1.15 trillion—the highest since pre-pandemic days²—this season is a golden opportunity to make your brand a part of holiday memories. As travelers choose budget-friendly and flexible options, they’re spending more time out and about, creating the perfect backdrop for connecting with them in real-time through DOOH holiday advertising.
Why DOOH Holiday Advertising Works
From bustling airports and city streets to retail hubs and entertainment venues, DOOH allows you to place your brand message in high-traffic, high-impact locations. With The Trade Desk’s DOOH capabilities, your ads can shine across premium screens managed by top media owners, including JCDecaux, Lamar, Clear Channel Outdoor, Outfront, and more, thanks to integrations with leading supply partners like Place Exchange, VIOOH, Broadsign, DAX, Magnite, and Ströer. This means your message reaches the right people, whether they’re out for holiday shopping or gathering with friends and family.
The Trade Desk’s DOOH Capabilities for Holiday Campaigns
With The Trade Desk’s platform, DOOH is now an essential part of any omnichannel strategy. Here’s how our DOOH capabilities help brands make an impact this season:
-
Seamless Omnichannel Integration
Easily add DOOH to your holiday campaigns with The Trade Desk’s familiar workflows, keeping your message consistent across every touchpoint. Our platform’s omnichannel insights let you see exactly how DOOH fits into the bigger picture, making it a natural extension of your existing strategy.
-
Smart, Location-Based Targeting
Thanks to The Trade Desk’s audience curation tools, you can pinpoint hotspots where travelers are most likely to engage with your message. Whether they’re on their way to the next big adventure or wrapping up some holiday shopping, DOOH holiday advertising helps you reach them at just the right moment with location-based ads that cut through the holiday hustle and bustle.
-
Tracking Real Impact, in Real Time
With The Trade Desk’s advanced measurement capabilities, DOOH holiday advertising can now be tied directly to business results. See how your out-of-home exposure leads to store visits, online engagement, and more. It’s like getting a front-row seat to watch your campaign’s real-world impact unfold.
Take Your Holiday Campaign to the Next Level with DOOH
With Ventura Growth and The Trade Desk, DOOH holiday advertising lets brands engage consumers wherever the holiday season takes them. From major shopping hubs to travel hotspots, DOOH puts your brand in front of active audiences at just the right moments.
Ready to make an impact with DOOH this holiday season? Contact us today to elevate your campaign with DOOH holiday advertising!
Sources:
- PwC. (2024). Holiday Outlook, USA.
- US Travel Association & Tourism Economics. (2023). Tourism Insights, USA.
