As we kick off 2025, we want to take a moment to reflect on an incredible year and express our gratitude. To our partners, team members, and everyone who has supported us along the way—thank you. Your collaboration and commitment fuel our mission to empower brands and agencies through programmatic advertising.
2024 was a year of milestones for Ventura Growth, The Trade Desk, and the industry as a whole. Let’s take a look back at what we accomplished together:
Industry Highlights
Programmatic advertising continued to evolve, with advancements like The Trade Desk’s Kokai platform, which set new standards for precision and optimization. Collaborations with platforms like Spotify, Netflix, and iHeartMedia expanded opportunities for brands to connect with audiences in meaningful ways.
Ventura Growth Milestones
2024 was transformative for our team and our business:
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Growing Together
Ventura Growth’s culture continues to be one of our greatest strengths. This year, we:
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- Celebrated 3 Years: Marked our third anniversary in December, a testament to our growth and resilience. Throughout 2024, we supported 680 advertisers, helping them achieve their programmatic advertising goals across a range of channels and industries.
- Grew Together: Welcomed 14 new employees, nearly doubling our team.
- Explored & Bonded: Enjoyed a ski trip, a hiking adventure, and our Summer Summit in Breckenridge and Winter Summit in San Diego.
- Relocated: Moved to a new office space, setting the stage for our next chapter.
- Gave Back: Adopted a family for the holidays, providing presents to brighten their season. Our team also volunteered their time, contributing hands-on support to local causes. In addition, we made donations to organizations like Best Buddies International, The Arthritis Foundation, and Adaptive Sports Center.
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Retail Media Expertise
We cemented our leadership in retail media, delivering measurable results for clients. With key hires bringing deep expertise, we expanded our integrations to include seven new retail partners, such as Walmart Connect, Kroger Precision Marketing, and Walgreens Advertising Group, connecting brands with shoppers everywhere.
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PEAK Week Success
We hosted a successful PEAK Week 2024 in Denver, inviting Ventura customers and partners to explore digital media advancements. The “Reach New Heights” theme focused on empowering agencies and brands through innovation, with highlights on omni-channel strategies, the future of TV, and retail media. We care deeply about connecting with our customers, and PEAK Week gave us the perfect opportunity to engage face-to-face and strengthen those relationships.
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Ventura Impact
We launched our social impact initiative to give back to the community by offering pro bono advertising services and direct financial contributions to nonprofits, amplifying their reach and supporting meaningful causes.
Looking Ahead
As we step into 2025, we are filled with gratitude for our partners, clients, and team members. Your collaboration and dedication have been essential to our success this year. Thank you for being an integral part of our journey. We’re looking forward to the exciting advancements in 2025, including enhanced offerings and much more to better support our customers. We look forward to accomplishing even more together in the year ahead!
