The Trade Desk’s Kokai marks a serious leap forward in ad tech, giving independent agencies powerful tools that were once reserved for the largest players. By offering advanced AI tools that can deploy and monitor programmatic advertising strategies, Kokai reinvents how campaigns are managed. More specifically, it gives users the ability to target, perform...
The CVS Retail Media Network is setting a new standard in retail media, offering brands a powerful way to connect with consumers right where it matters—within the aisles of CVS stores. Through a pioneering partnership with The Trade Desk and Vibenomics, CVS now enables advertisers to deliver 30-second programmatic audio messages to shoppers in...
Spotify Programmatic Video on The Trade Desk We’ve got some major news that’ll help you crank up the volume on your digital advertising. Ventura Growth clients now have direct access to Spotify’s video ad inventory through The Trade Desk’s OpenPath! This exciting partnership is Spotify’s first leap into the world of ad exchanges, and...
Winter travel is back in full force! With nearly half of Americans¹ planning a trip and travel spending set to reach $1.15 trillion—the highest since pre-pandemic days²—this season is a golden opportunity to make your brand a part of holiday memories. As travelers choose budget-friendly and flexible options, they’re spending more time out and...
The holiday 2024 programmatic advertising season is here, bringing brands a unique opportunity to connect with shoppers during the most wonderful (and busiest) time of the year! But in 2024, there’s a twist: a shorter shopping season, with just four weeks between Black Friday and Christmas, and the added backdrop of a presidential election....
A data-driven marketing agency partnered with Ventura Growth to boost sales for a beverage brand. By utilizing a leading retail media network for advanced predictive modeling and first-party audience data, the campaign effectively targeted both new prospects and past purchasers, resulting in impressive sales and strong return on ad spend (ROAS) for multiple products. The...
A full-service performance agency partnered with Ventura Growth to help a leading health supplement brand increase brand awareness among health-conscious consumers. The campaign focused on expanding reach within younger, wellness-focused demographics through a CTV strategy. Ventura Growth supported the execution by leveraging a leading retail media network for first-party data and maintaining high-frequency ad exposure...
Watch our video to learn from leading industry experts as they share how Ventura Growth has been a driving force behind their programmatic advertising success. From innovative solutions to exceptional client support, hear insights from Nelson Spade (Circulus Digital Media), Rachel Denny (Situation Interactive), and Chris Kappen (Epicosity) on how Ventura Growth fuels...
A shopper marketing agency focused on conversion-driven strategies partnered with Ventura Growth to grow sales for a leading frozen foods brand. Using first-party data and data-driven targeting, the display campaign focused on reaching category purchasers, lapsed buyers, and current consumers to increase sales and achieve a high return on ad spend (ROAS). The collaboration provided...
One of the standout moments from PEAK Week 2024 was a session led by Allyson Schulte of The Trade Desk, titled “Conquering Colorado’s 14ers.” Drawing from her own experiences hiking the Rockies and beyond, Allyson shared valuable lessons on resilience, growth, and community – principles that resonate not just on the trail but also in...
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