Digital marketing is undergoing a significant shift, and retail media advertising has emerged as a pivotal force driving that change. As traditional ad strategies face increasing limitations, brands are turning to retail media networks to bridge the gap. By leveraging first-party data, these retailers offer advertisers a way to connect with consumers based on...
Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
DENVER, Colo. // January 7, 2025 — Built In today announced that Ventura Growth was honored in its 2025 Best Places To Work Awards. Specifically, Ventura earned a place on the 50 Best Startups to Work For in Colorado in 2025 list and the 100 Best Places to Work in Colorado in 2025 list....
As the holiday season winds down, brands everywhere are gearing up for the critical Q1 period—a time when consumers embrace the “New Year, New You” mindset. This shift represents not just a fresh start for individuals but also a unique opportunity for advertisers to reach audiences motivated by health, wellness, and transformation. At the...
As we kick off 2025, we want to take a moment to reflect on an incredible year and express our gratitude. To our partners, team members, and everyone who has supported us along the way—thank you. Your collaboration and commitment fuel our mission to empower brands and agencies through programmatic advertising. 2024 was a...
In an era where audience connection is paramount, iHeartMedia’s adoption of Unified ID 2.0 (UID2) marks a major milestone for the audio advertising industry. With UID2’s privacy-first identity framework, iHeartMedia is empowering advertisers to reach relevant, addressable audiences across its expansive media ecosystem – including streaming, podcasts, and broadcast radio. As the #1 global...
At Ventura Growth, we believe in the power of programmatic advertising to create meaningful change. Through Ventura Impact, we partner with nonprofits to amplify their reach, strengthen communities, and drive positive outcomes. This quarter, we were thrilled to collaborate with the Arthritis Foundation as part of our Campaigns for a Cause initiative, helping promote their...
Winter is here—a season of streaming, gift shopping, and meaningful brand engagement, adding to the 4,000+ ads the average adult encounters daily¹. Netflix recently reached 70 million monthly active users on its ad-supported tier², offering advertisers a unique opportunity to engage with premium audiences during this festive, high-spending season. At Ventura Growth, we’re here to...
Ventura Growth has earned a reputation as a trusted partner in the programmatic advertising space, offering clients the expertise and support needed to succeed. We see our ability to stay ahead of industry trends as a key strength. By integrating the latest tools and technologies, we help clients take advantage of innovations that drive performance....
While Thanksgiving weekend kicked off the holiday shopping frenzy, the rush doesn’t end with Cyber Monday. Late-season shoppers present a major opportunity for brands to sustain momentum through December. With 70% of U.S. consumers still shopping until year’s end¹, brands can still turn Thanksgiving weekend browsers into buyers. Reaching Last Minute Gift Buyers...
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