Google is making waves in the ad tech space, introducing new integrations that promise to streamline creative activation and enhance measurement capabilities. Among the most notable changes is the Google CM360 and The Trade Desk integration, allowing creative tags to be pushed seamlessly between the platforms. This update marks a significant shift in how advertisers...
As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...
The world of sports is shifting, and so is the way brands connect with fans. As more viewers turn to digital platforms to watch live games, programmatic advertising is emerging as a key player in reaching engaged audiences in real time. With major events like the Super Bowl and NCAA March Madness just around the...
The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...
Last week, the entire Ventura Growth team packed their bags and headed to ‘The West’s Most Western Town,’ Scottsdale, AZ, for our 2025 Winter Summit. We were joined by our trusted partners from The Trade Desk, making for an event full of insights, collaboration, and a healthy dose of desert sunshine. Reflecting on 2024...
Digital marketing is undergoing a significant shift, and retail media advertising has emerged as a pivotal force driving that change. As traditional ad strategies face increasing limitations, brands are turning to retail media networks to bridge the gap. By leveraging first-party data, these retailers offer advertisers a way to connect with consumers based on...
Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
DENVER, Colo. // January 7, 2025 — Built In today announced that Ventura Growth was honored in its 2025 Best Places To Work Awards. Specifically, Ventura earned a place on the 50 Best Startups to Work For in Colorado in 2025 list and the 100 Best Places to Work in Colorado in 2025 list....
As the holiday season winds down, brands everywhere are gearing up for the critical Q1 period—a time when consumers embrace the “New Year, New You” mindset. This shift represents not just a fresh start for individuals but also a unique opportunity for advertisers to reach audiences motivated by health, wellness, and transformation. At the...
As we kick off 2025, we want to take a moment to reflect on an incredible year and express our gratitude. To our partners, team members, and everyone who has supported us along the way—thank you. Your collaboration and commitment fuel our mission to empower brands and agencies through programmatic advertising. 2024 was a...
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