Welcome to Tools of the Trade, our new blog series where we take you behind the scenes with the people who power everything we do at Ventura. First up? Emma Bindbeutel, our Director of People, who’s just as passionate about team culture as she is about baseball. We caught up with Emma to chat about...
At Ventura Growth, we believe in using our expertise to drive impact beyond advertising. Through Ventura Impact, our social impact initiative, we partner with organizations that are making a real difference in our communities. This quarter, we teamed up with Colorado Pet Pantry, a nonprofit dedicated to keeping pets with their families by providing pet...
For independent agencies and growth-stage brands, data can be both a lifeline and a burden. You need performance insights to move fast—but too often, those insights live in slow-loading dashboards, siloed platforms, or weekly spreadsheets cobbled together by hand. We’ve seen the frustration. The lag. The missed moments. That’s why we built Vista Core—a centralized,...
A globally recognized nonprofit partnered with Ventura Growth to activate programmatic advertising through The Trade Desk. Their goal: assess how exposure to programmatic ads influenced donation behavior across other digital touch points like email, search, and affiliate marketing. This initiative was one of the first to utilize The Trade Desk’s Cross-Platform Conversion Rate (CPCR) Report—designed...
Transitioning to a new programmatic platform is a critical move—one that can either accelerate growth or introduce unnecessary friction. At Ventura Growth, we’ve helped brands and agencies seamlessly migrate to The Trade Desk while unlocking greater transparency, control, and long-term success. That’s why we built Traverse℠—our proven, structured process designed to ensure a smooth transition...
The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...
At Ventura Growth, we don’t just keep up with change—we ignite it. As the only purpose-built Certified Service Partner (CSP) for The Trade Desk, we empower brands and agencies to take full control of their programmatic advertising through data-driven strategies and retail media expertise. Our mission? Helping our partners break free from outdated models and...
Last week, February 19-21, leaders from independent agencies gathered in Miami for the MAGNET Global Network SUMMIT, an event focused on driving innovation and success in the agency world. As a strategic partner of MAGNET, Ventura Growth was honored to take the stage, with our President and Co-founder, Marty Skotnicki, delivering a keynote session titled...
Retail media has emerged as a powerful force in the advertising landscape, allowing brands to place targeted ads directly in front of consumers at the most critical moment: when they’re ready to make a purchase. By leveraging first-party data from retailers through The Trade Desk, retail media connects brands with high-intent shoppers both in digital...
Google is making waves in the ad tech space, introducing new integrations that promise to streamline creative activation and enhance measurement capabilities. Among the most notable changes is the Google CM360 and The Trade Desk integration, allowing creative tags to be pushed seamlessly between the platforms. This update marks a significant shift in how advertisers...
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