A globally recognized nonprofit partnered with Ventura Growth to activate programmatic advertising through The Trade Desk. Their goal: assess how exposure to programmatic ads influenced donation behavior across other digital touch points like email, search, and affiliate marketing. This initiative was one of the first to utilize The Trade Desk’s Cross-Platform Conversion Rate (CPCR) Report—designed...
Transitioning to a new programmatic platform is a critical move—one that can either accelerate growth or introduce unnecessary friction. At Ventura Growth, we’ve helped brands and agencies seamlessly migrate to The Trade Desk while unlocking greater transparency, control, and long-term success. That’s why we built Traverse℠—our proven, structured process designed to ensure a smooth transition...
The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...
At Ventura Growth, we don’t just keep up with change—we ignite it. As the only purpose-built Certified Service Partner (CSP) for The Trade Desk, we empower brands and agencies to take full control of their programmatic advertising through data-driven strategies and retail media expertise. Our mission? Helping our partners break free from outdated models and...
Last week, February 19-21, leaders from independent agencies gathered in Miami for the MAGNET Global Network SUMMIT, an event focused on driving innovation and success in the agency world. As a strategic partner of MAGNET, Ventura Growth was honored to take the stage, with our President and Co-founder, Marty Skotnicki, delivering a keynote session titled...
Retail media has emerged as a powerful force in the advertising landscape, allowing brands to place targeted ads directly in front of consumers at the most critical moment: when they’re ready to make a purchase. By leveraging first-party data from retailers through The Trade Desk, retail media connects brands with high-intent shoppers both in digital...
Google is making waves in the ad tech space, introducing new integrations that promise to streamline creative activation and enhance measurement capabilities. Among the most notable changes is the Google CM360 and The Trade Desk integration, allowing creative tags to be pushed seamlessly between the platforms. This update marks a significant shift in how advertisers...
As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...
The world of sports is shifting, and so is the way brands connect with fans. As more viewers turn to digital platforms to watch live games, programmatic advertising is emerging as a key player in reaching engaged audiences in real time. With major events like the Super Bowl and NCAA March Madness just around the...
The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...
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