The programmatic advertising industry has a long-standing challenge: deal IDs haven’t lived up to their promise. Despite accounting for a majority of programmatic ad spend, deal IDs are unreliable, with about 90% failing to scale according to Will Doherty, SVP of Inventory Partnerships at The Trade Desk. Campaigns often stall at under $10 a day...
Ventura Growth founders Andrew Fischer and Marty Skotnicki headed to Montreal last month to join independent agencies around the globe for the AMIN 2025 Summit. There, they delivered a keynote highlighting how agencies are evolving—sometimes quietly, sometimes boldly—to take more ownership of their media strategies and outcomes. Here’s a recap of what they shared: ...
At Ventura Growth, we’re passionate about using our tools and talents to give back — and that’s what Ventura Impact is all about. Through pro bono programmatic advertising services and direct financial support, Ventura Impact empowers nonprofits and community-driven organizations to amplify their missions and reach the people who need them most. A Shared...
Founded in 2016 in Denver’s historic Five Points neighborhood, Birdcall has rapidly grown into a beloved fast-casual restaurant dedicated to making high-quality, all-natural chicken accessible to communities in Colorado, Arizona, and Texas. With a commitment to innovation, Birdcall continuously explores new ways to connect with its audience and drive traffic to its locations. We’re...
As the NBA Playoffs take center court, brands have an incredible opportunity to tap into some of the most engaged, passionate audiences in media today. With programmatic CTV for NBA Playoff ads, it’s easier (and smarter) than ever to capitalize on this live sports moment. As a certified reseller of The Trade Desk, Ventura gives...
A leading higher education institution based in Nevada, prides itself on offering hands-on, real-world training that prepares students for high-demand careers. Historically reliant on Linear TV to drive awareness and interest, the institution partnered with Ventura Growth to modernize its approach—shifting to Connected TV (CTV) and Display to better engage high-intent prospective students and increase...
Welcome to Tools of the Trade, our new blog series where we take you behind the scenes with the people who power everything we do at Ventura. First up? Emma Bindbeutel, our Director of People, who’s just as passionate about team culture as she is about baseball. We caught up with Emma to chat about...
At Ventura Growth, we believe in using our expertise to drive impact beyond advertising. Through Ventura Impact, our social impact initiative, we partner with organizations that are making a real difference in our communities. This quarter, we teamed up with Colorado Pet Pantry, a nonprofit dedicated to keeping pets with their families by providing pet...
For independent agencies and growth-stage brands, data can be both a lifeline and a burden. You need performance insights to move fast—but too often, those insights live in slow-loading dashboards, siloed platforms, or weekly spreadsheets cobbled together by hand. We’ve seen the frustration. The lag. The missed moments. That’s why we built Vista Core—a centralized,...
A globally recognized nonprofit partnered with Ventura Growth to activate programmatic advertising through The Trade Desk. Their goal: assess how exposure to programmatic ads influenced donation behavior across other digital touch points like email, search, and affiliate marketing. This initiative was one of the first to utilize The Trade Desk’s Cross-Platform Conversion Rate (CPCR) Report—designed...
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