At PEAK Week 2024, one of the standout discussions was about mastering the art of omni-channel programmatic advertising. The session, titled “Omni-channel Overlook: Navigating the Landscape,” was moderated by Ventura Growth’s Emily Gucwa, featuring experts Trent Hill, VP of Digital Marketing at Gatorworks and Chris Kappen, Chief Digital Officer at Epicosity. They shared experiences and...
Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital...
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