In an era where audience connection is paramount, iHeartMedia’s adoption of Unified ID 2.0 (UID2) marks a major milestone for the audio advertising industry. With UID2’s privacy-first identity framework, iHeartMedia is empowering advertisers to reach relevant, addressable audiences across its expansive media ecosystem – including streaming, podcasts, and broadcast radio. As the #1 global...
At Ventura Growth, we believe in the power of programmatic advertising to create meaningful change. Through Ventura Impact, we partner with nonprofits to amplify their reach, strengthen communities, and drive positive outcomes. This quarter, we were thrilled to collaborate with the Arthritis Foundation as part of our Campaigns for a Cause initiative, helping promote their...
Winter is here—a season of streaming, gift shopping, and meaningful brand engagement, adding to the 4,000+ ads the average adult encounters daily¹. Netflix recently reached 70 million monthly active users on its ad-supported tier², offering advertisers a unique opportunity to engage with premium audiences during this festive, high-spending season. At Ventura Growth, we’re here to...
Ventura Growth has earned a reputation as a trusted partner in the programmatic advertising space, offering clients the expertise and support needed to succeed. We see our ability to stay ahead of industry trends as a key strength. By integrating the latest tools and technologies, we help clients take advantage of innovations that drive performance....
While Thanksgiving weekend kicked off the holiday shopping frenzy, the rush doesn’t end with Cyber Monday. Late-season shoppers present a major opportunity for brands to sustain momentum through December. With 70% of U.S. consumers still shopping until year’s end¹, brands can still turn Thanksgiving weekend browsers into buyers. Reaching Last Minute Gift Buyers...
The Trade Desk’s Kokai marks a serious leap forward in ad tech, giving independent agencies powerful tools that were once reserved for the largest players. By offering advanced AI tools that can deploy and monitor programmatic advertising strategies, Kokai reinvents how campaigns are managed. More specifically, it gives users the ability to target, perform...
The CVS Retail Media Network is setting a new standard in retail media, offering brands a powerful way to connect with consumers right where it matters—within the aisles of CVS stores. Through a pioneering partnership with The Trade Desk and Vibenomics, CVS now enables advertisers to deliver 30-second programmatic audio messages to shoppers in...
Spotify Programmatic Video on The Trade Desk We’ve got some major news that’ll help you crank up the volume on your digital advertising. Ventura Growth clients now have direct access to Spotify’s video ad inventory through The Trade Desk’s OpenPath! This exciting partnership is Spotify’s first leap into the world of ad exchanges, and...
Winter travel is back in full force! With nearly half of Americans¹ planning a trip and travel spending set to reach $1.15 trillion—the highest since pre-pandemic days²—this season is a golden opportunity to make your brand a part of holiday memories. As travelers choose budget-friendly and flexible options, they’re spending more time out and...
The holiday 2024 programmatic advertising season is here, bringing brands a unique opportunity to connect with shoppers during the most wonderful (and busiest) time of the year! But in 2024, there’s a twist: a shorter shopping season, with just four weeks between Black Friday and Christmas, and the added backdrop of a presidential election....
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