Google is making waves in the ad tech space, introducing new integrations that promise to streamline creative activation and enhance measurement capabilities. Among the most notable changes is the Google CM360 and The Trade Desk integration, allowing creative tags to be pushed seamlessly between the platforms. This update marks a significant shift in how advertisers...
As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...
The world of sports is shifting, and so is the way brands connect with fans. As more viewers turn to digital platforms to watch live games, programmatic advertising is emerging as a key player in reaching engaged audiences in real time. With major events like the Super Bowl and NCAA March Madness just around the...
The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...
Digital marketing is undergoing a significant shift, and retail media advertising has emerged as a pivotal force driving that change. As traditional ad strategies face increasing limitations, brands are turning to retail media networks to bridge the gap. By leveraging first-party data, these retailers offer advertisers a way to connect with consumers based on...
As the holiday season winds down, brands everywhere are gearing up for the critical Q1 period—a time when consumers embrace the “New Year, New You” mindset. This shift represents not just a fresh start for individuals but also a unique opportunity for advertisers to reach audiences motivated by health, wellness, and transformation. At the...
As we kick off 2025, we want to take a moment to reflect on an incredible year and express our gratitude. To our partners, team members, and everyone who has supported us along the way—thank you. Your collaboration and commitment fuel our mission to empower brands and agencies through programmatic advertising. 2024 was a...
In an era where audience connection is paramount, iHeartMedia’s adoption of Unified ID 2.0 (UID2) marks a major milestone for the audio advertising industry. With UID2’s privacy-first identity framework, iHeartMedia is empowering advertisers to reach relevant, addressable audiences across its expansive media ecosystem – including streaming, podcasts, and broadcast radio. As the #1 global...
At Ventura Growth, we believe in the power of programmatic advertising to create meaningful change. Through Ventura Impact, we partner with nonprofits to amplify their reach, strengthen communities, and drive positive outcomes. This quarter, we were thrilled to collaborate with the Arthritis Foundation as part of our Campaigns for a Cause initiative, helping promote their...
Winter is here—a season of streaming, gift shopping, and meaningful brand engagement, adding to the 4,000+ ads the average adult encounters daily¹. Netflix recently reached 70 million monthly active users on its ad-supported tier², offering advertisers a unique opportunity to engage with premium audiences during this festive, high-spending season. At Ventura Growth, we’re here to...
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