Ventura Growth founders Andrew Fischer and Marty Skotnicki headed to Montreal last month to join independent agencies around the globe for the AMIN 2025 Summit. There, they delivered a keynote highlighting how agencies are evolving—sometimes quietly, sometimes boldly—to take more ownership of their media strategies and outcomes. Here’s a recap of what they shared: ...
At Ventura Growth, we’re passionate about using our tools and talents to give back — and that’s what Ventura Impact is all about. Through pro bono programmatic advertising services and direct financial support, Ventura Impact empowers nonprofits and community-driven organizations to amplify their missions and reach the people who need them most. A Shared...
As the NBA Playoffs take center court, brands have an incredible opportunity to tap into some of the most engaged, passionate audiences in media today. With programmatic CTV for NBA Playoff ads, it’s easier (and smarter) than ever to capitalize on this live sports moment. As a certified reseller of The Trade Desk, Ventura gives...
Welcome to Tools of the Trade, our new blog series where we take you behind the scenes with the people who power everything we do at Ventura. First up? Emma Bindbeutel, our Director of People, who’s just as passionate about team culture as she is about baseball. We caught up with Emma to chat about...
At Ventura Growth, we believe in using our expertise to drive impact beyond advertising. Through Ventura Impact, our social impact initiative, we partner with organizations that are making a real difference in our communities. This quarter, we teamed up with Colorado Pet Pantry, a nonprofit dedicated to keeping pets with their families by providing pet...
By Carley Lucas, Retail Subject Matter Expert & Senior AE at Ventura At this year’s Digital Modern Retail Marketing Summit, retail leaders gathered in New Orleans to explore how brands are redefining customer loyalty, full-funnel retail strategy, and omnichannel execution. I, Carley Lucas, had the pleasure of attending alongside my colleague Natalie Canavati, Ventura’s...
For independent agencies and growth-stage brands, data can be both a lifeline and a burden. You need performance insights to move fast—but too often, those insights live in slow-loading dashboards, siloed platforms, or weekly spreadsheets cobbled together by hand. We’ve seen the frustration. The lag. The missed moments. That’s why we built Vista Core—a centralized,...
Transitioning to a new programmatic platform is a critical move—one that can either accelerate growth or introduce unnecessary friction. At Ventura Growth, we’ve helped brands and agencies seamlessly migrate to The Trade Desk while unlocking greater transparency, control, and long-term success. That’s why we built Traverse℠—our proven, structured process designed to ensure a smooth transition...
The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...
At Ventura Growth, we don’t just keep up with change—we ignite it. As the only purpose-built Certified Service Partner (CSP) for The Trade Desk, we empower brands and agencies to take full control of their programmatic advertising through data-driven strategies and retail media expertise. Our mission? Helping our partners break free from outdated models and...
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