Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising. Snowflake: A Leader in Data Solutions Snowflake is a leading data cloud platform designed to enable...
Welcome to the first post in our ‘Scaling New Peaks in Programmatic: Basecamp 2024’ series, focusing on identity and first-party data strategies in the era of data privacy. Hosted by Ventura Growth and The Trade Desk, this four-part series dives into essential strategies and discussions from our recent event, Basecamp 2024. In our opening...
Congratulations! You’ve decided to partner up with Ventura Growth for your programmatic advertising endeavors. The only question that remains is which type of service model best suits the needs of your business? Let’s take a look at the different types of service models that Ventura Growth provides so you can identify the right one. Self-Service...
Ventura Growth is proud to promote The Trade Desk’s extensive efforts in developing a clean and transparent programmatic marketplace. While there is no single solution that prevents all ad fraud, The Trade Desk implements a multi-tiered approach. Below is a brief overview of the most impactful measures taken to ensure inventory quality and brand safety....
Most marketing platforms are able to measure their own direct and indirect impacts on your business level goals. Where these platforms fall flat is in their ability to show their effects in context with your other marketing platforms. For example, let’s say for a given online order the user was touched by a paid social...
At Ventura Growth, we are seeing firsthand how a maturing CTV marketplace is leading to increased transparency and targeting capabilities within the CTV ecosystem. As one of The Trade Desk’s Certified Service Partners, we have access to two new reports for granular CTV analysis; the TV Quality Index (TVQI) and Content Signal reports. Here’s how...
Being hired at a growing startup is a unique opportunity. You get to be one of the first people to grow a role, know every team member, and be part of developing the company’s foundation. It truly can be one of the most rewarding experiences in your career. As a growing startup ourselves, we want...
It’s been a couple weeks since Ventura Growth’s Inaugural Peak Week officially wrapped up and we’re still feeling energized! You might be asking, “What is Ventura Peak Week?” Let’s break it down for you. This event is set to become an annual tradition, bringing together our esteemed partners to our home, Colorful Colorado. Over the...
As an advertiser or brand, you’re likely looking to Q4 2023 with apprehension. You likely have questions around the economy. Concerns of consumer spending linger in the air. Businesses are seeing darker clouds on the horizon and as a result, advertising and marketing budgets are getting trimmed. Ultimately, CMOs and marketers will be tasked with...
Most people know that happy, healthy employees are key to a thriving company. Unfortunately, many companies believe employees only need the basic health benefits like a 401K and paid vacation. At Ventura Growth, we strive to provide our team with more than these basic health benefits. Instead, we are fully committed to finding new ways...
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