The Trade Desk’s Kokai marks a serious leap forward in ad tech, giving independent agencies powerful tools that were once reserved for the largest players. By offering advanced AI tools that can deploy and monitor programmatic advertising strategies, Kokai reinvents how campaigns are managed. More specifically, it gives users the ability to target, perform...
The CVS Retail Media Network is setting a new standard in retail media, offering brands a powerful way to connect with consumers right where it matters—within the aisles of CVS stores. Through a pioneering partnership with The Trade Desk and Vibenomics, CVS now enables advertisers to deliver 30-second programmatic audio messages to shoppers in...
Spotify Programmatic Video on The Trade Desk We’ve got some major news that’ll help you crank up the volume on your digital advertising. Ventura Growth clients now have direct access to Spotify’s video ad inventory through The Trade Desk’s OpenPath! This exciting partnership is Spotify’s first leap into the world of ad exchanges, and...
Winter travel is back in full force! With nearly half of Americans¹ planning a trip and travel spending set to reach $1.15 trillion—the highest since pre-pandemic days²—this season is a golden opportunity to make your brand a part of holiday memories. As travelers choose budget-friendly and flexible options, they’re spending more time out and...
The holiday 2024 programmatic advertising season is here, bringing brands a unique opportunity to connect with shoppers during the most wonderful (and busiest) time of the year! But in 2024, there’s a twist: a shorter shopping season, with just four weeks between Black Friday and Christmas, and the added backdrop of a presidential election....
As streaming continues to dominate the media landscape, Netflix has firmly established itself as a frontrunner, not just in content creation but also in the advertising world. The 2024 Netflix Upfront presentation emphasized the platform’s tremendous growth, boasting 40 million global monthly active users for its ad-supported plan, a remarkable leap from just 5 million...
A Groundbreaking Start to the 2024 Summer Paris Olympics The 2024 Summer Olympics have kicked off with a bang. The opening weekend saw an incredible surge in viewership: Peacock viewership up 500% compared to the Tokyo Olympics Audience delivery average up 70% compared to the Tokyo Olympics This surge in viewership is a golden opportunity...
Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising. Snowflake: A Leader in Data Solutions Snowflake is a leading data cloud platform designed to enable...
Being hired at a growing startup is a unique opportunity. You get to be one of the first people to grow a role, know every team member, and be part of developing the company’s foundation. It truly can be one of the most rewarding experiences in your career. As a growing startup ourselves, we want...
It’s been a couple weeks since Ventura Growth’s Inaugural Peak Week officially wrapped up and we’re still feeling energized! You might be asking, “What is Ventura Peak Week?” Let’s break it down for you. This event is set to become an annual tradition, bringing together our esteemed partners to our home, Colorful Colorado. Over the...
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