Case Study: Birdcall Soars with Smart CTV Strategy and Omnichannel Execution

Founded in 2016 in Denver’s historic Five Points neighborhood, Birdcall has rapidly grown into a beloved fast-casual restaurant dedicated to making high-quality, all-natural chicken accessible to communities in Colorado, Arizona, and Texas. With a commitment to innovation, Birdcall continuously explores new ways to connect with its audience and drive traffic to its locations.   We’re...

Beyond the Click: Proving Programmatic’s Impact with The CPCR Report

The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...

Ecommerce Brand Leverages Native Ads to Improve CPA and ROAS

  A leading ecommerce brand in the wellness space sought to drive awareness and engagement for its high-consideration, high-price-point products. They partnered with Ventura Growth to create a comprehensive, data-driven campaign using native, display, OLV, and CTV ads. The goal was to move prospective customers through the sales funnel by educating them on product benefits...

Beverage Brand Drives 4.08X ROAS with Ventura Growth

A data-driven marketing agency partnered with Ventura Growth to boost sales for a beverage brand. By utilizing a leading retail media network for advanced predictive modeling and first-party audience data, the campaign effectively targeted both new prospects and past purchasers, resulting in impressive sales and strong return on ad spend (ROAS) for multiple products.   The...