Beyond the Click: Proving Programmatic’s Impact with The CPCR Report

The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...

Ecommerce Brand Leverages Native Ads to Improve CPA and ROAS

  A leading ecommerce brand in the wellness space sought to drive awareness and engagement for its high-consideration, high-price-point products. They partnered with Ventura Growth to create a comprehensive, data-driven campaign using native, display, OLV, and CTV ads. The goal was to move prospective customers through the sales funnel by educating them on product benefits...

Beverage Brand Drives 4.08X ROAS with Ventura Growth

A data-driven marketing agency partnered with Ventura Growth to boost sales for a beverage brand. By utilizing a leading retail media network for advanced predictive modeling and first-party audience data, the campaign effectively targeted both new prospects and past purchasers, resulting in impressive sales and strong return on ad spend (ROAS) for multiple products.   The...