A globally recognized nonprofit partnered with Ventura Growth to activate programmatic advertising through The Trade Desk. Their goal: assess how exposure to programmatic ads influenced donation behavior across other digital touch points like email, search, and affiliate marketing. This initiative was one of the first to utilize The Trade Desk’s Cross-Platform Conversion Rate (CPCR) Report—designed...
Through Ventura Impact, Ventura Growth partnered with the Arthritis Foundation to launch a pro bono programmatic advertising campaign, maximizing the impact of their annual Jingle Bell Run. Our strategy focused on three key objectives: Raising Awareness: Expanding reach to educate audiences about the Jingle Bell Run and its mission. Driving Signups: Encouraging participation through targeted...
Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
A leading ecommerce brand in the wellness space sought to drive awareness and engagement for its high-consideration, high-price-point products. They partnered with Ventura Growth to create a comprehensive, data-driven campaign using native, display, OLV, and CTV ads. The goal was to move prospective customers through the sales funnel by educating them on product benefits...
A data-driven marketing agency partnered with Ventura Growth to boost sales for a beverage brand. By utilizing a leading retail media network for advanced predictive modeling and first-party audience data, the campaign effectively targeted both new prospects and past purchasers, resulting in impressive sales and strong return on ad spend (ROAS) for multiple products. The...
A full-service performance agency partnered with Ventura Growth to help a leading health supplement brand increase brand awareness among health-conscious consumers. The campaign focused on expanding reach within younger, wellness-focused demographics through a CTV strategy. Ventura Growth supported the execution by leveraging a leading retail media network for first-party data and maintaining high-frequency ad exposure...
Watch our video to learn from leading industry experts as they share how Ventura Growth has been a driving force behind their programmatic advertising success. From innovative solutions to exceptional client support, hear insights from Nelson Spade (Circulus Digital Media), Rachel Denny (Situation Interactive), and Chris Kappen (Epicosity) on how Ventura Growth fuels...
A shopper marketing agency focused on conversion-driven strategies partnered with Ventura Growth to grow sales for a leading frozen foods brand. Using first-party data and data-driven targeting, the display campaign focused on reaching category purchasers, lapsed buyers, and current consumers to increase sales and achieve a high return on ad spend (ROAS). The collaboration provided...
Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital...
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