The CVS Retail Media Network is setting a new standard in retail media, offering brands a powerful way to connect with consumers right where it matters—within the aisles of CVS stores. Through a pioneering partnership with The Trade Desk and Vibenomics, CVS now enables advertisers to deliver 30-second programmatic audio messages to shoppers in 6,900 locations nationwide, with more stores on the horizon. This in-store audio innovation brings brands closer to consumers at the very moments they’re making purchase decisions, adding a new layer of engagement to the in-store shopping journey.
In-store audio represents an evolution in how brands communicate with their customers. Gone are the days of static in-store displays alone; now, retailers can engage consumers directly with personalized, real-time audio messages. Whether it’s announcing a new product, promoting a special offer, or encouraging product discovery, audio ads in CVS stores reach shoppers with contextually relevant content when it matters most.
A Broader Vision: The Trade Desk’s Omnichannel Retail Strategy
This in-store audio offering is part of a larger vision from The Trade Desk to transform the retail media landscape through robust data, precision targeting, and omnichannel reach. As the industry’s first and only demand-side platform (DSP) to support self-serve targeting and measurement on the CVS Retail Media Network, The Trade Desk reinforces its role as the leading global retail data marketplace. Advertisers on the CVS Retail Media Network can now manage audio ads through The Trade Desk, accessing features like geo-location, dayparting, and inventory-based targeting for unprecedented programmatic control.
Imagine shoppers hearing a timely, relevant audio message about a product right as they pass it on the shelf. Research shows that in-store audio ads significantly boost purchase consideration—a testament to the strategic value of reaching customers in these critical moments. By connecting with consumers across touchpoints, The Trade Desk empowers advertisers to unify their messaging across in-store, digital, and connected TV channels, transforming brand engagement into omnichannel impact.
With its vast network, The Trade Desk allows advertisers to consolidate their media efforts, making it easier to deploy and measure campaigns across multiple retail touchpoints. By combining CVS’s physical reach with The Trade Desk’s programmatic scale, brands can implement a truly data-driven retail strategy that not only enhances engagement but also drives measurable sales outcomes.
Ventura Growth: Guiding Agencies to Unlock the Full Potential of the CVS Retail Media Network
As a certified service partner of The Trade Desk, Ventura Growth is here to help independent agencies harness the full potential of the CVS Retail Media Network. Our expertise lies in guiding agencies to seamlessly integrate in-store audio with other programmatic channels, creating an omnichannel strategy that amplifies brand impact. From digital display to connected TV, Ventura Growth helps brands design campaigns that resonate across every stage of the customer journey.
Ventura Growth provides end-to-end support to help agencies navigate, activate, and optimize campaigns on The Trade Desk. With our deep knowledge of retail media and The Trade Desk’s capabilities, we empower agencies to bring powerful in-store audio experiences to life, expanding their clients’ reach and creating cohesive, data-driven campaigns. For agencies looking to elevate brand experiences within CVS’s expansive retail footprint, Ventura Growth ensures they are positioned to make the most of this unique channel.
Through Ventura Growth’s guidance, agencies gain the insights, tools, and strategic support needed to activate campaigns that go beyond the traditional—creating dynamic, omnichannel experiences that reach and engage shoppers like never before.
Ready to transform your retail media strategy with the CVS Retail Media Network? Connect with our team to explore how Ventura Growth can help you maximize The Trade Desk’s omnichannel capabilities.
