Retail media just took a giant leap forward.
This week, Instacart and Ocado—two of the world’s most influential online grocery platforms—announced game-changing upgrades to their partnerships with The Trade Desk. For the first time, advertisers can now access SKU-level retail data and closed-loop measurement directly within the Kokai platform.
This isn’t just innovation for innovation’s sake. It’s a major step toward democratizing access to premium retail data—especially for mid-sized advertisers.
What’s New?
Through these integrations, approved brands and agencies can:
- Build custom Instacart and Ocado audiences using robust, purchase-level data
- Activate those audiences across the open internet — CTV, display, audio, and more
- Measure real outcomes, like new-to-brand lift and attributed sales, directly inside The Trade Desk
Kokai’s built-in benefits—frequency caps, brand safety tools, publisher-direct pricing—bring enterprise-grade performance within reach for growing brands.
Global Impact: Now in the U.S. and the U.K.
While Instacart leads the charge in North America, Ocado’s enhanced capabilities bring this same power to advertisers in the United Kingdom and beyond. This makes the integration a critical win for global advertisers looking to create consistent, measurable omnichannel strategies across markets.
For Ventura, it also reinforces our commitment to international growth. Through Ventura International, we help agencies and brands navigate the evolving retail media ecosystem with the tools, partnerships, and expertise they need to compete across borders.
Why This Matters for the Mid-Market
For years, only the largest brands had access to retail media’s full potential. That’s no longer the case.
At Ventura, we believe that mid-market advertisers—independent agencies, challenger brands, and regional CPGs—deserve the same precision, speed, and measurement transparency as the enterprise players. These integrations level the playing field.
Now, you can:
- Reach high-intent category buyers in real time
- Conquest audiences without direct brand targeting
- Optimize campaigns mid-flight with actual sales data
- Prove ROI with closed-loop reporting directly in your DSP
Whether you’re activating Silk’s plant-based line in the U.S. or launching a beverage campaign in the U.K., these tools make real business impact possible without the complexity of a bespoke retail network strategy.
How Ventura Helps
Ventura is one of the few partners built for modern retail media enablement from day one. Here’s how we support you:
- First-party data activation via UID2
- Retail-informed audience strategy using retailer signals
- Omnichannel execution across video, display, audio, DOOH, and CTV
- Performance measurement with closed-loop conversion reporting
Whether you need help integrating Instacart data, planning an Ocado-powered strategy, or aligning your global retail media plan, we’ve got you covered.
Ready to bring robust retail data into your strategy? Contact us!
