Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital advertising efforts.
The Challenge
Situation Interactive set out with ambitious goals:
- Reduce Cost Per Acquisition (CPA): Lower the cost of acquiring new ticket buyers.
- Increase Audience Engagement: Improve conversions through more precise targeting.
- Maximize Ad Spend Efficiency: Ensure every dollar spent was optimized for performance.
The Solution: Enter Kokai
Upgrading to The Trade Desk’s Kokai gave Situation the tools they needed to transform their display retargeting and CTV prospecting campaigns. Here’s what made Kokai campaign optimization stand out:
- First-Party Data with Seeds: Kokai’s Seeds feature allowed Situation to leverage first-party data from past ticket buyers, using AI-driven algorithms to refine targeting and optimize performance across campaigns.
- Access to Premium Inventory: By utilizing Kokai’s access to S&P 500+ premium ad inventory, Situation ensured their clients’ ads appeared in top-quality placements, which enhanced engagement and visibility at a lower cost.
- Advanced Inventory Controls: With Kokai, Situation gained more precise control over where and how ads were delivered, fine-tuning their campaigns to achieve higher performance on the best inventory sources.
The Results
The switch to Kokai campaign optimization paid off in a big way:
- 51% Increase in ROAS: Kokai’s AI-driven optimization made every ad dollar count, boosting ROAS significantly.
- 26% Reduction in CPA: Precise targeting helped Situation bring down the cost of acquiring new ticket buyers.
- 36% Drop in CPM: Situation expanded its reach without increasing costs, thanks to Kokai’s efficient targeting.
Conclusion
For Situation Interactive, upgrading to The Trade Desk’s Kokai was a game-changer. With improved ROAS, reduced CPA, and lower CPM, Kokai campaign optimization capabilities delivered Broadway-worthy results. It’s clear that for entertainment marketers, Kokai is the platform to take performance to the next level.
Want to know how Kokai campaign optimization can boost your campaigns? Get in touch with Ventura Growth today to learn more!
