As the holiday season winds down, brands everywhere are gearing up for the critical Q1 period—a time when consumers embrace the “New Year, New You” mindset. This shift represents not just a fresh start for individuals but also a unique opportunity for advertisers to reach audiences motivated by health, wellness, and transformation.
At the center of this evolution is retail media, connecting brands with consumers through actionable, first-party data insights. Leading this transformation is The Trade Desk, which has strengthened its Retail Data Marketplace with an exciting new addition: Planet Fitness Retail Media Audiences.
At Ventura Growth, a Certified Service Partner of The Trade Desk, we’re thrilled to empower advertisers to leverage this dynamic partnership, redefining programmatic strategies and making 2025 the year of impact.
Why Retail Media Is the Leading the Future of Programmatic Advertising
Retail media is one of the fastest-growing advertising segments, offering unparalleled access to first-party data and deep insights into consumer behavior. The Trade Desk’s Retail Data Marketplace empowers advertisers to harness this potential, seamlessly integrating retail data with advanced programmatic tools.
Planet Fitness, one of the world’s largest fitness operators, brings valuable, real-world data to the marketplace. With over 19.6 million members and 40+ million monthly app check-ins, advertisers can build highly relevant campaigns grounded in behavioral insights from Planet Fitness Retail Media.
Tap Into the Power of Planet Fitness Audiences
Here’s what makes this partnership stand out:
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Syndicated Audiences
With over 15 pre-built audience segments, brands can engage key groups such as Fitness Trend Chasers, Frequent Gym Visitors, New to Fitness and more.
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Custom Audiences
For tailored campaigns, Planet Fitness can create bespoke segments based on demographic, geographic, or behavioral factors.
From health and wellness products to fitness apparel and lifestyle services, these audiences are designed to help you achieve meaningful results.
Why Retail Media Matters for 2025
Retail media isn’t just a trend—it’s a revolution. By leveraging first-party data from retail giants like Planet Fitness, advertisers can create campaigns that connect on a deeper level. Here’s why this matters:
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Timing Is Everything
January is peak gym season. Consumers are highly motivated to invest in themselves, making this the perfect time to showcase products and services that align with health and wellness goals.
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Exclusive Data at Scale
Planet Fitness audiences provide unmatched precision with insights from millions of members and app check-ins.
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Cross-Channel Opportunities
These audiences are built to perform across every channel, from CTV and digital audio to display and mobile.
How Ventura Growth and Kokai Can Support Your Goals
At Ventura Growth, we specialize in simplifying programmatic advertising for agencies and brands. As a Certified Service Partner of The Trade Desk, we’ll guide you in leveraging their Kokai platform, which is revolutionizing retail media with AI-powered tools, enhanced measurement capabilities, and an intuitive user interface.
Whether you’re just starting with The Trade Desk or seeking to elevate your campaigns, Ventura Growth is your trusted partner. From activating Planet Fitness Retail Media audiences to accessing premium inventory, we’ll help you unlock the full potential of programmatic advertising.
Take the Next Step
The future of programmatic advertising is here. With Planet Fitness audiences and Kokai’s innovative tools, your campaigns can achieve unparalleled relevance, reach, and measurable results.
Contact our team today for a demo, and let’s make 2025 your most impactful year yet. At Ventura Growth, we’ll help you confidently navigate the evolving landscape of retail media and programmatic advertising.
Let’s grow together.
