At Ventura Growth, we believe in the power of programmatic advertising to create meaningful change. Through Ventura Impact, we partner with nonprofits to amplify their reach, strengthen communities, and drive positive outcomes. This quarter, we were thrilled to collaborate with the Arthritis Foundation as part of our Campaigns for a Cause initiative, helping promote their annual Jingle Bell Run in Denver.
Amplifying the Jingle Bell Run
The Arthritis Foundation’s Jingle Bell Run is more than just a festive event—it’s a powerful movement to fund arthritis research and support those affected by the condition. As their media partner, Ventura Growth created a programmatic advertising campaign designed to:
- Increase awareness of the Jingle Bell Run among local audiences.
- Drive signups for participants, volunteers, and donors.
- Highlight the importance of supporting arthritis research.
Using Ventura Growth’s expertise in data-driven advertising, we developed a targeted campaign to connect with the right audiences at the right time. By leveraging programmatic tools across display and social channels, we ensured the Arthritis Foundation’s message reached people passionate about making an impact.
Campaign Highlights
Our programmatic campaign reached over 286,000 people, surpassing our original goal of 100,000. This success highlights the effectiveness of targeted display and OLV ads in engaging audiences. We also drove conversions in both registrations and donations, helping the Arthritis Foundation achieve their $80K donation goal—demonstrating the power of programmatic advertising in delivering meaningful outcomes for nonprofits.
Lending a Helping Hand
On December 8, the Ventura Growth team joined the Arthritis Foundation in Denver to volunteer at the Jingle Bell Run. From cheering on participants to assisting with event logistics, our team was inspired by the enthusiasm and dedication of everyone involved. Seeing the community come together to support such an important cause reminded us why Ventura Impact exists—to uplift and empower organizations making a difference.
A Partnership for Good
Through Ventura Impact, we aim to create lasting partnerships with nonprofits like the Arthritis Foundation, combining our advertising expertise with hands-on support. The success of this campaign and event was a testament to what’s possible when we work together to drive change.
About Ventura Impact
Ventura Impact is our commitment to purpose-driven advertising for nonprofits. By offering pro bono ad campaigns, volunteering, and financial grants, Ventura Impact supports organizations making a difference in their communities.
Program Pillars:
- Campaigns for a Cause: Pro bono programmatic ad campaigns to expand awareness and visibility for nonprofit missions.
- Helping Hands: Direct community engagement through volunteer events.
- Goodwill Grants: Quarterly financial grants to address critical needs and further support our nonprofit partners.
Interested in Partnering with Ventura Impact?
If your nonprofit could benefit from increased reach and resources, we’d love to hear from you. Whether through strategic ad campaigns, volunteering, or direct funding, Ventura Growth is committed to making an impact.
