Programmatic Proves Its Power for Nonprofits: 4.5x Higher Affiliate Conversions, Cross-Channel Lift Observed

A globally recognized nonprofit partnered with Ventura Growth to activate programmatic advertising through The Trade Desk. Their goal: assess how exposure to programmatic ads influenced donation behavior across other digital touch points like email, search, and affiliate marketing. This initiative was one of the first to utilize The Trade Desk’s Cross-Platform Conversion Rate (CPCR) Report—designed...

Beyond the Click: Proving Programmatic’s Impact with The CPCR Report

The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...