Rethink Reporting: Vista Core Puts Your Data to Work

For independent agencies and growth-stage brands, data can be both a lifeline and a burden. You need performance insights to move fast—but too often, those insights live in slow-loading dashboards, siloed platforms, or weekly spreadsheets cobbled together by hand. We’ve seen the frustration. The lag. The missed moments. That’s why we built Vista Core—a centralized,...

The Trade Desk Sincera Acquisition: Redefining Programmatic Advertising Transparency

The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...