The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...
As the digital marketing landscape continues to change, first-party data has become increasingly more important to advertisers everywhere. Read on to learn more about first-party data’s importance and why it should be a part of every advertiser’s marketing strategy.
As marketers, we have never before in history had so much data at our disposal. Learn why actionable insights matter.
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