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Frequency Caps (And Goals): Why They’re Important and How to Calculate Them
Education

Frequency Caps (And Goals): Why They’re Important and How to Calculate Them

April 5, 2023by David Wroten

Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.

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What Is Supply Path Optimization?
Education

What Is Supply Path Optimization?

January 17, 2023by David Wroten

SPO is the practice of eliminating steps in the programmatic buying process that don’t add value to the inventory. Read on to learn more about this important process:

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2023 Resolution: Programmatic Consolidation
Blog Articles

2023 Resolution: Programmatic Consolidation

January 3, 2023by Martin Skotnicki

Everyone Wins!  When programmatic consolidation on one platform is done correctly. Read on to learn more:

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