Frequency Caps (And Goals): Why They’re Important and How to Calculate Them
April 5, 2023by David Wroten
Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.
What Is Supply Path Optimization?
January 17, 2023by David Wroten
SPO is the practice of eliminating steps in the programmatic buying process that don’t add value to the inventory. Read on to learn more about this important process:
Everyone Wins! When programmatic consolidation on one platform is done correctly. Read on to learn more:
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