A leading ecommerce brand in the wellness space sought to drive awareness and engagement for its high-consideration, high-price-point products. They partnered with Ventura Growth to create a comprehensive, data-driven campaign using native, display, OLV, and CTV ads. The goal was to move prospective customers through the sales funnel by educating them on product benefits...
The CVS Retail Media Network is setting a new standard in retail media, offering brands a powerful way to connect with consumers right where it matters—within the aisles of CVS stores. Through a pioneering partnership with The Trade Desk and Vibenomics, CVS now enables advertisers to deliver 30-second programmatic audio messages to shoppers in...
Winter travel is back in full force! With nearly half of Americans¹ planning a trip and travel spending set to reach $1.15 trillion—the highest since pre-pandemic days²—this season is a golden opportunity to make your brand a part of holiday memories. As travelers choose budget-friendly and flexible options, they’re spending more time out and...
The holiday 2024 programmatic advertising season is here, bringing brands a unique opportunity to connect with shoppers during the most wonderful (and busiest) time of the year! But in 2024, there’s a twist: a shorter shopping season, with just four weeks between Black Friday and Christmas, and the added backdrop of a presidential election....
At PEAK Week 2024, one of the standout discussions was about mastering the art of omni-channel programmatic advertising. The session, titled “Omni-channel Overlook: Navigating the Landscape,” was moderated by Ventura Growth’s Emily Gucwa, featuring experts Trent Hill, VP of Digital Marketing at Gatorworks and Chris Kappen, Chief Digital Officer at Epicosity. They shared experiences and...
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