At Colorado Ad Day 2025, the industry traded short-term wins for long-term thinking. Held at CU Boulder, this year’s theme—The Marathon Mindset—centered on creative sustainability, smarter operations, and stronger partnerships. Team Ventura was on-site for the full-day event, listening in, learning, and connecting with agencies across Colorado and beyond. These are the five trends we...
In a move set to redefine how marketers evaluate connected TV (CTV) campaigns, EDO and The Trade Desk have announced a first-of-its-kind integration. This partnership makes EDO’s Convergent TV measurement data available directly within The Trade Desk platform, representing a major advancement in programmatic CTV measurement. Advertisers can now access EDO’s predictive signals—like brand searches...
The programmatic advertising industry has a long-standing challenge: deal IDs haven’t lived up to their promise. Despite accounting for a majority of programmatic ad spend, deal IDs are unreliable, with about 90% failing to scale according to Will Doherty, SVP of Inventory Partnerships at The Trade Desk. Campaigns often stall at under $10 a day...
Last month, I had the chance to attend the Midwest Digital Marketing Conference (MDMC) in St. Louis alongside Ventura VP of Growth Natalie Canavati. The energy was high, the sessions were packed, and the conversations were refreshingly honest. From AI to paid media strategy, it was clear that marketers across the Midwest are thinking big—and...
Ventura Growth founders Andrew Fischer and Marty Skotnicki headed to Montreal last month to join independent agencies around the globe for the AMIN 2025 Summit. There, they delivered a keynote highlighting how agencies are evolving—sometimes quietly, sometimes boldly—to take more ownership of their media strategies and outcomes. Here’s a recap of what they shared: ...
Founded in 2016 in Denver’s historic Five Points neighborhood, Birdcall has rapidly grown into a beloved fast-casual restaurant dedicated to making high-quality, all-natural chicken accessible to communities in Colorado, Arizona, and Texas. With a commitment to innovation, Birdcall continuously explores new ways to connect with its audience and drive traffic to its locations. We’re...
At Ventura Growth, we believe in using our expertise to drive impact beyond advertising. Through Ventura Impact, our social impact initiative, we partner with organizations that are making a real difference in our communities. This quarter, we teamed up with Colorado Pet Pantry, a nonprofit dedicated to keeping pets with their families by providing pet...
Transitioning to a new programmatic platform is a critical move—one that can either accelerate growth or introduce unnecessary friction. At Ventura Growth, we’ve helped brands and agencies seamlessly migrate to The Trade Desk while unlocking greater transparency, control, and long-term success. That’s why we built Traverse℠—our proven, structured process designed to ensure a smooth transition...
Last week, February 19-21, leaders from independent agencies gathered in Miami for the MAGNET Global Network SUMMIT, an event focused on driving innovation and success in the agency world. As a strategic partner of MAGNET, Ventura Growth was honored to take the stage, with our President and Co-founder, Marty Skotnicki, delivering a keynote session titled...
The world of sports is shifting, and so is the way brands connect with fans. As more viewers turn to digital platforms to watch live games, programmatic advertising is emerging as a key player in reaching engaged audiences in real time. With major events like the Super Bowl and NCAA March Madness just around the...
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