Last week, February 19-21, leaders from independent agencies gathered in Miami for the MAGNET Global Network SUMMIT, an event focused on driving innovation and success in the agency world. As a strategic partner of MAGNET, Ventura Growth was honored to take the stage, with our President and Co-founder, Marty Skotnicki, delivering a keynote session titled...
The world of sports is shifting, and so is the way brands connect with fans. As more viewers turn to digital platforms to watch live games, programmatic advertising is emerging as a key player in reaching engaged audiences in real time. With major events like the Super Bowl and NCAA March Madness just around the...
Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
Winter is here—a season of streaming, gift shopping, and meaningful brand engagement, adding to the 4,000+ ads the average adult encounters daily¹. Netflix recently reached 70 million monthly active users on its ad-supported tier², offering advertisers a unique opportunity to engage with premium audiences during this festive, high-spending season. At Ventura Growth, we’re here to...
Ventura Growth has earned a reputation as a trusted partner in the programmatic advertising space, offering clients the expertise and support needed to succeed. We see our ability to stay ahead of industry trends as a key strength. By integrating the latest tools and technologies, we help clients take advantage of innovations that drive performance....
A leading ecommerce brand in the wellness space sought to drive awareness and engagement for its high-consideration, high-price-point products. They partnered with Ventura Growth to create a comprehensive, data-driven campaign using native, display, OLV, and CTV ads. The goal was to move prospective customers through the sales funnel by educating them on product benefits...
The Trade Desk’s Kokai marks a serious leap forward in ad tech, giving independent agencies powerful tools that were once reserved for the largest players. By offering advanced AI tools that can deploy and monitor programmatic advertising strategies, Kokai reinvents how campaigns are managed. More specifically, it gives users the ability to target, perform...
Spotify Programmatic Video on The Trade Desk We’ve got some major news that’ll help you crank up the volume on your digital advertising. Ventura Growth clients now have direct access to Spotify’s video ad inventory through The Trade Desk’s OpenPath! This exciting partnership is Spotify’s first leap into the world of ad exchanges, and...
The holiday 2024 programmatic advertising season is here, bringing brands a unique opportunity to connect with shoppers during the most wonderful (and busiest) time of the year! But in 2024, there’s a twist: a shorter shopping season, with just four weeks between Black Friday and Christmas, and the added backdrop of a presidential election....
Watch our video to learn from leading industry experts as they share how Ventura Growth has been a driving force behind their programmatic advertising success. From innovative solutions to exceptional client support, hear insights from Nelson Spade (Circulus Digital Media), Rachel Denny (Situation Interactive), and Chris Kappen (Epicosity) on how Ventura Growth fuels...
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