Instacart and Ocado Bring SKU-Level Retail Data to The Trade Desk

Retail media just took a giant leap forward. This week, Instacart and Ocado—two of the world’s most influential online grocery platforms—announced game-changing upgrades to their partnerships with The Trade Desk. For the first time, advertisers can now access SKU-level retail data and closed-loop measurement directly within the Kokai platform. This isn’t just innovation for innovation’s...

Navigating the New Retail Landscape: Retail Strategy Insights from the Digiday Modern Retail Marketing Summit

By Carley Lucas, Retail Subject Matter Expert & Senior AE at Ventura   At this year’s Digital Modern Retail Marketing Summit, retail leaders gathered in New Orleans to explore how brands are redefining customer loyalty, full-funnel retail strategy, and omnichannel execution. I, Carley Lucas, had the pleasure of attending alongside my colleague Natalie Canavati, Ventura’s...

Retail Media for Non-Endemic Brands: Unlocking Untapped Potential

As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...

Reser’s Fine Foods Exceeds ROAS Goals Using Albertsons Retail Data

  Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...