By Carley Lucas, Retail Subject Matter Expert & Senior AE at Ventura At this year’s Digital Modern Retail Marketing Summit, retail leaders gathered in New Orleans to explore how brands are redefining customer loyalty, full-funnel retail strategy, and omnichannel execution. I, Carley Lucas, had the pleasure of attending alongside my colleague Natalie Canavati, Ventura’s...
Retail media has emerged as a powerful force in the advertising landscape, allowing brands to place targeted ads directly in front of consumers at the most critical moment: when they’re ready to make a purchase. By leveraging first-party data from retailers through The Trade Desk, retail media connects brands with high-intent shoppers both in digital...
As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...
Digital marketing is undergoing a significant shift, and retail media advertising has emerged as a pivotal force driving that change. As traditional ad strategies face increasing limitations, brands are turning to retail media networks to bridge the gap. By leveraging first-party data, these retailers offer advertisers a way to connect with consumers based on...
Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
As the holiday season winds down, brands everywhere are gearing up for the critical Q1 period—a time when consumers embrace the “New Year, New You” mindset. This shift represents not just a fresh start for individuals but also a unique opportunity for advertisers to reach audiences motivated by health, wellness, and transformation. At the...
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