Product Placement Just Got a Programmatic Upgrade: The Trade Desk Adds Rembrand to Kokai

The Trade Desk just dropped a new integration into Kokai—and it’s a big one. Say hello to Rembrand, a startup using generative AI to insert branded products into video content, post-production. Think product placement meets machine learning meets real-time media buying. Now available directly in Kokai, this partnership lets advertisers embed their brand into creator...

The Trade Desk and Snowflake Launch Connector App to Streamline Retail Media Activation

Rewriting the Rules of First-Party Data Activation In today’s retail media economy, it’s not enough to collect first-party data—you have to make it actionable. That’s exactly what The Trade Desk and Snowflake aim to solve with the launch of the new Snowflake Connector App, announced this week. The app enables brands and retailers to activate...

Instacart and Ocado Bring SKU-Level Retail Data to The Trade Desk

Retail media just took a giant leap forward. This week, Instacart and Ocado—two of the world’s most influential online grocery platforms—announced game-changing upgrades to their partnerships with The Trade Desk. For the first time, advertisers can now access SKU-level retail data and closed-loop measurement directly within the Kokai platform. This isn’t just innovation for innovation’s...

EDO and The Trade Desk Partner to Advance Programmatic CTV Measurement

In a move set to redefine how marketers evaluate connected TV (CTV) campaigns, EDO and The Trade Desk have announced a first-of-its-kind integration. This partnership makes EDO’s Convergent TV measurement data available directly within The Trade Desk platform, representing a major advancement in programmatic CTV measurement. Advertisers can now access EDO’s predictive signals—like brand searches...

From Cable to Connected: Transforming Higher Education Enrollment with CTV

A leading higher education institution based in Nevada, prides itself on offering hands-on, real-world training that prepares students for high-demand careers. Historically reliant on Linear TV to drive awareness and interest, the institution partnered with Ventura Growth to modernize its approach—shifting to Connected TV (CTV) and Display to better engage high-intent prospective students and increase...

Programmatic Proves Its Power for Nonprofits: 4.5x Higher Affiliate Conversions, Cross-Channel Lift Observed

A globally recognized nonprofit partnered with Ventura Growth to activate programmatic advertising through The Trade Desk. Their goal: assess how exposure to programmatic ads influenced donation behavior across other digital touch points like email, search, and affiliate marketing. This initiative was one of the first to utilize The Trade Desk’s Cross-Platform Conversion Rate (CPCR) Report—designed...

Unlocking Peak Performance on The Trade Desk with Traverse℠

Transitioning to a new programmatic platform is a critical move—one that can either accelerate growth or introduce unnecessary friction. At Ventura Growth, we’ve helped brands and agencies seamlessly migrate to The Trade Desk while unlocking greater transparency, control, and long-term success. That’s why we built Traverse℠—our proven, structured process designed to ensure a smooth transition...

Beyond the Click: Proving Programmatic’s Impact with The CPCR Report

The Challenge: Understanding What Really Drives Conversions Every digital channel claims credit for conversions. But when a customer sees a programmatic ad, searches on Google, clicks a Facebook ad, and then purchases—which touchpoint mattered most? For years, last-click attribution has dominated measurement, but it often overlooks programmatic’s influence in shaping consumer behavior. Marketers need real,...

Programmatic Advertising Meets Community Impact

Through Ventura Impact, Ventura Growth partnered with the Arthritis Foundation to launch a pro bono programmatic advertising campaign, maximizing the impact of their annual Jingle Bell Run. Our strategy focused on three key objectives: Raising Awareness: Expanding reach to educate audiences about the Jingle Bell Run and its mission. Driving Signups: Encouraging participation through targeted...