Through Ventura Impact, Ventura Growth partnered with the Arthritis Foundation to launch a pro bono programmatic advertising campaign, maximizing the impact of their annual Jingle Bell Run. Our strategy focused on three key objectives: Raising Awareness: Expanding reach to educate audiences about the Jingle Bell Run and its mission. Driving Signups: Encouraging participation through targeted...
Last week, February 19-21, leaders from independent agencies gathered in Miami for the MAGNET Global Network SUMMIT, an event focused on driving innovation and success in the agency world. As a strategic partner of MAGNET, Ventura Growth was honored to take the stage, with our President and Co-founder, Marty Skotnicki, delivering a keynote session titled...
Retail media has emerged as a powerful force in the advertising landscape, allowing brands to place targeted ads directly in front of consumers at the most critical moment: when they’re ready to make a purchase. By leveraging first-party data from retailers through The Trade Desk, retail media connects brands with high-intent shoppers both in digital...
Google is making waves in the ad tech space, introducing new integrations that promise to streamline creative activation and enhance measurement capabilities. Among the most notable changes is the Google CM360 and The Trade Desk integration, allowing creative tags to be pushed seamlessly between the platforms. This update marks a significant shift in how advertisers...
The world of sports is shifting, and so is the way brands connect with fans. As more viewers turn to digital platforms to watch live games, programmatic advertising is emerging as a key player in reaching engaged audiences in real time. With major events like the Super Bowl and NCAA March Madness just around the...
The Trade Desk just made a bold move—one that will redefine how mid-sized brands and agencies navigate programmatic advertising. On January 15, 2025, The Trade Desk announced its acquisition of Sincera, a data company built to bring clarity to the murky world of ad inventory. This isn’t just another acquisition—it’s a direct investment in advertiser...
Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored...
As the holiday season winds down, brands everywhere are gearing up for the critical Q1 period—a time when consumers embrace the “New Year, New You” mindset. This shift represents not just a fresh start for individuals but also a unique opportunity for advertisers to reach audiences motivated by health, wellness, and transformation. At the...
As we kick off 2025, we want to take a moment to reflect on an incredible year and express our gratitude. To our partners, team members, and everyone who has supported us along the way—thank you. Your collaboration and commitment fuel our mission to empower brands and agencies through programmatic advertising. 2024 was a...
Winter is here—a season of streaming, gift shopping, and meaningful brand engagement, adding to the 4,000+ ads the average adult encounters daily¹. Netflix recently reached 70 million monthly active users on its ad-supported tier², offering advertisers a unique opportunity to engage with premium audiences during this festive, high-spending season. At Ventura Growth, we’re here to...
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