In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+. Understanding the Sellers and Publishers 500+...
At PEAK Week 2024, one of the standout discussions was about mastering the art of omni-channel programmatic advertising. The session, titled “Omni-channel Overlook: Navigating the Landscape,” was moderated by Ventura Growth’s Emily Gucwa, featuring experts Trent Hill, VP of Digital Marketing at Gatorworks and Chris Kappen, Chief Digital Officer at Epicosity. They shared experiences and...
PEAK Week has become a signature event for Ventura Growth, bringing together industry leaders to explore the latest advancements in digital media, programmatic advertising, and data-driven strategies. This year’s event, themed “Reach New Heights,” focused on empowering mid-market agencies and brands to elevate their growth opportunities through innovation and collaboration. From advancements in omni-channel strategies...
Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital...
As the sports season kicks into high gear, there’s an incredible opportunity to connect with one of the most passionate audiences out there—live sports fans. If your brand hasn’t tapped into this yet, you might be leaving points on the board. But don’t worry; we’re here to help you step up your game with...
As streaming continues to dominate the media landscape, Netflix has firmly established itself as a frontrunner, not just in content creation but also in the advertising world. The 2024 Netflix Upfront presentation emphasized the platform’s tremendous growth, boasting 40 million global monthly active users for its ad-supported plan, a remarkable leap from just 5 million...
A Groundbreaking Start to the 2024 Summer Paris Olympics The 2024 Summer Olympics have kicked off with a bang. The opening weekend saw an incredible surge in viewership: Peacock viewership up 500% compared to the Tokyo Olympics Audience delivery average up 70% compared to the Tokyo Olympics This surge in viewership is a golden opportunity...
Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising. Snowflake: A Leader in Data Solutions Snowflake is a leading data cloud platform designed to enable...
Welcome back to our “Scaling New Peaks in Programmatic: Basecamp 2024” series. In this second post, we focus on the transformative power of retail media networks, a crucial topic covered during the conference. Retail media is a game-changer in today’s data-driven landscape. With the deprecation of third-party cookies and evolving privacy regulations, marketers are increasingly...
Welcome to the first post in our ‘Scaling New Peaks in Programmatic: Basecamp 2024’ series, focusing on identity and first-party data strategies in the era of data privacy. Hosted by Ventura Growth and The Trade Desk, this four-part series dives into essential strategies and discussions from our recent event, Basecamp 2024. In our opening...
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