July Tools of the Trade: David Wroten Cooks Up Success in Programmatic

When he’s not optimizing campaigns on Ventura’s programmatic trading team, David Wroten is likely doing something else with equal precision and passion: cooking. Whether he’s perfecting a family gumbo recipe or fine-tuning frequency caps, David brings a thoughtful, measured approach to everything he does. Fueled by his Louisiana roots and a love for data, storytelling,...