There’s something thrilling about crossing borders—about breaking free from limits imposed by legacy models, rigid contracts, and outdated industry norms. At Ventura Growth, we’ve always believed in a future where programmatic advertising in the UK isn’t just powerful—it’s accessible.
Today, we take a bold step forward. Ventura International is now live in the UK.
Based in London, Ventura International is a Certified Service Partner of The Trade Desk built to help meet the rising demand for data-driven advertising. Our mission? To eliminate the barriers that have held advertisers back for too long and redefine what’s possible with programmatic advertising in the UK.
We’re led by industry veterans Andrew Williams, Alex Figg, and Jack Ellis, who bring decades of combined experience in programmatic strategy, trading, and platform enablement. Their deep understanding of the programmatic ecosystem—and the challenges UK advertisers face—means you get a true strategic partner at every step, whether you’re launching your first campaign or scaling a more advanced programmatic approach.
Why Now?
“Ventura Growth has always been about pushing boundaries—both in technology and geography. The launch of Ventura International is not just an expansion; it’s a statement. Marketers deserve the same access, transparency, and expertise that have fueled programmatic success globally. Now, they have it.”
— Marty Skotnicki, President & Co-Founder, Ventura Growth
“The UK market is hungry for flexible, transparent, and high-performing programmatic solutions. At Ventura International, we’re building something different—a service model designed to give independent agencies and growth brands full control and maximum impact. We’re here to help brands and agencies grow faster—on their terms.”
— Andrew Williams, Senior Director of Client Services & Operations, Ventura International
Programmatic Without the Red Tape
The shift is happening. Borders are dissolving in the digital world. Audiences don’t think in silos—and your media strategy shouldn’t either. Yet, too many advertisers in the UK are still forced into high-cost minimums, restrictive contracts, and fragmented tech stacks.
For too long, brands and agencies outside the U.S. have struggled with access. If you weren’t a massive enterprise or locked into legacy agreements, the barriers to entry were steep. We believe programmatic advertising in the UK should be open, flexible, and built to scale—no matter the size of your business or the market you serve.
We’re here to challenge the status quo. To make programmatic work the way it was meant to—as a tool for growth, not a gatekeeping system.
What We Offer:
- Direct access to The Trade Desk—no high minimums, no limits.
- Omnichannel activation across CTV, video, display, audio, native, digital out-of-home, and retail media.
- Localised UK expertise to help you reach the right audience with the right message.
- Privacy-first identity solutions, including EUID, to keep your targeting sharp and future-proof.
This isn’t just about access—it’s about making programmatic advertising smarter, more efficient, and more effective for UK advertisers. We bring the agility, insight, and experience to help you compete at a global level, without the friction.
Meet the Future of Programmatic Advertising UK
The future of advertising is limitless. The only question is: Are you ready?
Ventura International is here to make sure you are. Whether you’re activating your first campaign or refining a multi-channel strategy, we’re your partner in programmatic excellence.
This is just the beginning. If you’re ready to rethink your approach to programmatic advertising in the UK—let’s talk.
The Trade Desk. Your Strategy. No Limits.
Let’s Talk International Growth.
UK Team Bios
Andrew Williams – Senior Director of Client Services & Operations UK
Andrew Williams joins Ventura Growth to lead international expansion across the UK. With over 13 years of experience in AdTech, he has a proven track record of driving measurable results and providing exceptional client service. Before joining Ventura Growth, Andrew spent nearly a decade at The Trade Desk, working closely with independent agencies, holding groups, and brands to develop and execute global and regional programmatic strategies.
A graduate of Harvard Business School Online, Andrew is a seasoned leader known for guiding high-performing teams, fostering collaboration, and shaping innovative programmatic strategies that drive business growth.
Alex Figg – Associate Director, Programmatic Trading
Alex Figg brings extensive expertise in data-driven advertising strategies across the UK market. Before joining Ventura Growth, Alex spent over seven years at The Trade Desk, where he partnered with large holding groups, independent agencies, and direct-to-brand clients, translating their business objectives into actionable programmatic strategies.
With a BSc in Mathematics, Alex combines an analytical mindset with a results-driven approach to deliver impactful programmatic solutions. His deep knowledge of omnichannel media buying and privacy-first identity solutions ensures Ventura International’s clients can optimize campaigns with precision and efficiency.
Jack Ellis – UK Sales Director
Jack leads Ventura’s UK sales efforts, driving new business into The Trade Desk through Ventura’s role as a Certified Service Partner. With 15+ years in digital media sales, Jack specializes in building strategic partnerships and crafting innovative sales strategies that deliver real results.
Before joining Ventura, Jack held senior roles at top platforms, leading omni-channel campaigns across both branding and performance goals. He’s a programmatic expert with hands-on experience across multiple DSPs and digital channels.
