A Groundbreaking Start to the 2024 Summer Paris Olympics
The 2024 Summer Olympics have kicked off with a bang. The opening weekend saw an incredible surge in viewership:
- Peacock viewership up 500% compared to the Tokyo Olympics
- Audience delivery average up 70% compared to the Tokyo Olympics
This surge in viewership is a golden opportunity for advertisers. And the good news is, the Olympics are no longer exclusive to big corporations; now, smaller and mid-sized businesses can join the action and reach a massive audience.
Olympics Inventory Now Programmatically Available
ICYMI: Ventura Growth, as a certified reseller of The Trade Desk, is offering you direct access to prime Olympic inventory for the Paris 2024 Games.
This year, for the first time, you can buy programmatic ad space on Peacock through The Trade Desk. This partnership with NBCUniversal, which owns the U.S. media rights to the Olympic Games, provides advertisers with private marketplace (PMP) biddable access to all the action, including live and replay coverage of both the Olympic and Paralympic Games.
There’s no need for a million-dollar budget to feature your brand alongside one of the most anticipated sports events in the world. With programmatic buying, you can seamlessly and efficiently place your ads in front of a global audience. This inventory is available 100% via PMPs, with no minimums required, allowing advertisers to layer audiences, set frequency caps, and take advantage of all the benefits of data-driven buying for this exciting tentpole event.
Why This Matters for You
- Historic Access: This year marks a significant milestone – it’s the first time live Olympics content is available programmatically, exclusively through The Trade Desk. This gives your business a unique edge without the need for million-dollar deals.
- Expanded Reach: With Peacock’s viewership up 500% compared to the Tokyo Olympics, there are now 350M+ daily ad opportunities available through The Trade Desk. This surge presents an unparalleled chance for our clients to shine on the global stage.
- Diverse Audience: Twice as many Americans are planning to watch the Olympics via streaming or video-on-demand compared to the last Summer Games, making it the perfect time to engage with a broader audience.
Join the Fun
It’s not too late to participate in this year’s Summer Games. As always, your friends at Ventura Growth are here to help you navigate the programmatic landscape and make the most of the Paris 2024 Olympics. Reach out to your Ventura representative or drop us a line at info@venturagrowth.com to learn more.
Let’s go for gold together and make this Olympics season a winning one for your brand!
