Unlocking Data Excellence: Navigating The Trade Desk + Snowflake Collaboration

Welcome to the concluding post of our “Scaling New Peaks in Programmatic: Basecamp 2024” series, spotlighting the transformative The Trade Desk + Snowflake collaboration. Here, we explore how this transformative partnership sets new standards in data-driven advertising.     Snowflake: A Leader in Data Solutions   Snowflake is a leading data cloud platform designed to enable...

Unveiling KoKai: A New Era in Programmatic Advertising

Welcome back, everyone! We’re halfway through our series “Scaling New Peaks in Programmatic: Basecamp 2024”, and there’s much more to come. In this session, we dive into a groundbreaking product release from The Trade Desk that promises to revolutionize programmatic advertising: KoKai.   Introducing KoKai: The Next Evolution in Programmatic Advertising KoKai is the newest...

Navigating Retail Media Networks in the Data-Driven Landscape

Welcome back to our “Scaling New Peaks in Programmatic: Basecamp 2024” series. In this second post, we focus on the transformative power of retail media networks, a crucial topic covered during the conference. Retail media is a game-changer in today’s data-driven landscape. With the deprecation of third-party cookies and evolving privacy regulations, marketers are increasingly...

The Trade Desk Expands Certified Service Partner Program with Ventura Growth

Partnership Extends The Trade Desk’s Premier User Experience and Capabilities to Meet Growing Demand for Data-Driven Advertising VENTURA, Calif.–(BUSINESS WIRE) –Global advertising technology leader The Trade Desk (Nasdaq: TTD) today announced an expansion of its certified service partner program for small and medium-sized businesses (SMBs) with new partner Ventura Growth. Launched in 2022, the certified service partner...