One of the standout moments from PEAK Week 2024 was a session led by Allyson Schulte of The Trade Desk, titled “Conquering Colorado’s 14ers.” Drawing from her own experiences hiking the Rockies and beyond, Allyson shared valuable lessons on resilience, growth, and community – principles that resonate not just on the trail but also in the world of programmatic advertising.
Key Takeaways from Allyson’s Session
- False Summits and Resilience: Allyson began with the idea of false summits – the misleading peaks that make you think you’ve reached the top, only to realize there’s more to go. She compared this to the challenges we encounter in life and work, emphasizing the importance of perseverance and adaptability when goals seem just out of reach.
- Growth by Pushing Limits: Growth often comes from stepping outside your comfort zone, whether on the trail or in programmatic media. Allyson reminded us that to keep progressing, we must be willing to embrace new tools,strategies and approaches to drive innovation.
- The Power of Community: Whether it was encouragement during tough moments or the shared celebration of reaching the summit, it was the collective effort that made the journey worthwhile. Similarly in the workplace, success relies on collaboration between brands, agencies, and platforms like The Trade Desk.
- Planning, Replanning, and Adaptability: No great achievement comes without preparation, and Allyson’s stories of meticulously planning her climbs (and sometimes needing to adjust course) struck a chord. Having a plan is crucial, but so is the flexibility to pivot when circumstances change. Whether it’s on the trail or in business, having the ability to adapt when circumstances changes is critical to overcoming challenges.
Shared Values: The Trade Desk and Ventura Growth
Allyson’s insights at PEAK Week align perfectly with the values we uphold at Ventura Growth. Both The Trade Desk and Ventura Growth are built on fostering collaboration, pushing boundaries, and prioritizing the well-being of their teams.
Ventura Growth’s Core Values (PROG):
- Partnership: We believe in building strong relationships and working together to reach new heights.
- Resilience: Just like false summits, challenges will come, but we rise above them.
- Opportunity: We see every challenge as an opportunity for growth and innovation.
- Good Intention: We approach everything we do with sincerity and the desire to make a positive impact.
Similarly, The Trade Desk’s values reflect a forward-thinking, adaptable mindset that Ventura Growth was built off of.
Ventura Growth’s Own Adventure: Climbing Chief Mountain
Inspired by Allyson’s PEAK Week session, the Ventura Growth team took time to reconnect with nature and each other. While we didn’t scale a 14er, we tackled Chief Mountain at 11,713 feet – a challenging yet rewarding climb that reinforced the importance of teamwork and mental well-being. It was the perfect way to recharge, bond as a team, and appreciate Colorado’s beautiful outdoors.
Join Our Journey
At Ventura Growth, we are passionate about creating an environment where both personal and professional success thrive. Whether it’s on the mountain or in the workplace, we believe in the power of community, resilience, and growth. If you’re looking to be part of a team that values well-being, collaboration, and development, explore our career opportunities today!
