Last week, February 19-21, leaders from independent agencies gathered in Miami for the MAGNET Global Network SUMMIT, an event focused on driving innovation and success in the agency world. As a strategic partner of MAGNET, Ventura Growth was honored to take the stage, with our President and Co-founder, Marty Skotnicki, delivering a keynote session titled Redefining Agency Growth: Transforming Programmatic into a Profit Powerhouse.
About MAGNET Global Network
MAGNET (Marketing & Advertising Global Network) is a worldwide community of independent agencies dedicated to fostering collaboration, sharing insights, and empowering members to thrive in an ever-changing industry. Through strategic partnerships like ours, MAGNET provides its agencies with access to cutting-edge tools, resources, and expertise to stay ahead of the curve.
The Keynote: The Era of Exclusivity is Over
In Marty’s session, we underscored a fundamental shift in digital media: independent agencies now have access to the same premium inventory, data, and tools as holding companies. This levels the playing field, allowing agencies to take greater control of their media buying and unlock new revenue opportunities.
The future of digital media belongs to agencies that:
- Take control of programmatic buying
- Eliminate middlemen and hidden fees
- Increase margins and client value
Why Programmatic?
Programmatic advertising automates the buying and selling of digital media across all screens—CTV, audio, digital out-of-home (DOOH), display, native, and online video. When leveraged correctly, programmatic delivers:
- Efficiency – No wasted ad spend
- Precision – AI-powered targeting based on real behavior
- Scale – Omnichannel reach across CTV, digital, audio & more
Yet, too often, agencies treat programmatic as a pass-through cost instead of a profit driver. Our message to MAGNET agencies was clear: Your agency should be making money on programmatic—not just passing costs along.
Proven Success with Independent Agencies
Don’t just take our word for it—hear directly from our clients. Independent agencies like Circulus Digital Media, Situation Interactive, and Epicosity have transformed their programmatic strategies and boosted profitability with Ventura Growth.
The Future of Agencies is Programmatic
With full access to premium inventory, transparent pricing, and a roadmap to profitability, programmatic is no longer an option—it’s the future. Ventura Growth is uniquely positioned to support independent agencies in this transformation as the only company built for The Trade Desk Certified Service Program. Our team of expert traders and account managers provide hands-on support to help independent agencies plan, activate, and optimize campaigns that deliver on client objectives.
By partnering with Ventura Growth, independent agencies are poised to take control of their media buying, maximize value for their clients, and build a more profitable future.
