Competitive Edge, a shopper marketing agency specializing in low-funnel ROAS goals, partnered with Ventura Growth to deliver measurable success for Reser’s Fine Foods. Tasked with a 2.5X ROAS at Albertsons grocery store, the team leveraged Albertsons first party shopper data within The Trade Desk to implement precise, data-driven optimizations. Agile budget management and tailored targeting strategies allowed for efficient shifts toward top-performing audiences, surpassing the campaign’s original goals.

 

The Challenge:

• Drive a ROAS of 2.5X at Albertsons
• Maintain a cost-efficient CPA while increasing revenue
• Balance broad and specific targeting to maximize ROI

 

The Solution:

To address the client’s goals and challenges, the agency deployed a data-driven and collaborative approach tailored to shopper marketing goals:

• Data-driven Targeting

  Utilized Albertsons first party retail sales data and measurement to drive optimizations, ensuring relevance and more than doubling the 2.5X ROAS target.

• Audience Segmentation
  

  Broke out creatives by store type and zip code to deliver hyper-relevant messaging to specific audiences.

• Contextual Targeting
  

  Incorporated food-related content targeting to engage shoppers at relevant moments.

• Retail Media Collaboration
  

  Partnered closely with the agency to refine campaign strategies, utilizing Ventura Growth’s expertise in The Trade Desk’s Seeds and Relevance tools. Contextual targeting parameters were added to focus on premium inventory and reduce reliance on the open market.

 

The Results:

• 5.1X Return on Ad Spend (ROAS)
• $1.41 Cost Per Acquisition (CPA)
• $214.1K Revenue Driven

 

 

Conclusion: 

Competitive Edge’s strategic approach empowered Reser’s Fine Foods to achieve and exceed its goals. By leveraging Albertsons shopper data, tailoring creatives to specific audiences, and utilizing contextual targeting, the display ad campaign demonstrated the power of precise optimization to deliver meaningful results in the CPG space. The agency plans to build on this success in future campaigns by incorporating more specific Seed audiences, enhanced targeting parameters, and DCO strategies to optimize performance even further.