Utilizing programmatic advertising is about finding the right person at the right time, with the right messaging. Third-party audiences can help find that right person - read on to learn more.
As the digital marketing landscape continues to change, first-party data has become increasingly more important to advertisers everywhere. Read on to learn more about first-party data’s importance and why it should be a part of every advertiser’s marketing strategy.
What to Look for in a DSP Partner
January 11, 2023by Samantha Yee
Where do you begin? Read on for a few helpful tips on how to select the right DSP partner for you and your team’s needs:
The Power of Video Advertising
August 10, 2022by Samantha Yee
Read more about why video advertising should be a part of every brand's marketing strategy.
Display advertising has become a cornerstone of the digital marketing landscape. Find out more on why it should be a part of your digital marketing strategy.
Learn more about how and when to utilize native advertising as part of your client’s marketing strategy.
Activating programmatic media buys can sound daunting to someone who has never stepped foot into a Demand Side Platform (DSP) such as TTD or DV360.
By activating an omnichannel approach within one platform, traders can optimize and get ‘out of the weeds,’ so to speak, allowing them to look more holistically at the media strategy they’re using to gain/attract more customers.
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