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The Importance and Power of Third-Party Data
Education

The Importance and Power of Third-Party Data

February 2, 2023by Samantha Yee

Utilizing programmatic advertising is about finding the right person at the right time, with the right messaging. Third-party audiences can help find that right person - read on to learn more.

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The Importance and Power of First-Party Data
Education

The Importance and Power of First-Party Data

January 25, 2023by Samantha Yee

As the digital marketing landscape continues to change, first-party data has become increasingly more important to advertisers everywhere. Read on to learn more about first-party data’s importance and why it should be a part of every advertiser’s marketing strategy.

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What to Look for in a DSP Partner
Blog Articles

What to Look for in a DSP Partner

January 11, 2023by Samantha Yee

Where do you begin? Read on for a few helpful tips on how to select the right DSP partner for you and your team’s needs:

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The Power of Video Advertising
Blog Articles

The Power of Video Advertising

August 10, 2022by Samantha Yee

Read more about why video advertising should be a part of every brand's marketing strategy.

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The Power of Display Advertising
Blog Articles

The Power of Display Advertising

July 21, 2022by Samantha Yee

Display advertising has become a cornerstone of the digital marketing landscape. Find out more on why it should be a part of your digital marketing strategy.

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The Power of Native Advertising
Blog Articles

The Power of Native Advertising

July 6, 2022by Samantha Yee

Learn more about how and when to utilize native advertising as part of your client’s marketing strategy.

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Programmatic Platform Onboarding Best Practices
Blog Articles

Programmatic Platform Onboarding Best Practices

May 12, 2022by Samantha Yee

Activating programmatic media buys can sound daunting to someone who has never stepped foot into a Demand Side Platform (DSP) such as TTD or DV360.

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Benefits of Omni-Channel Activation Through One Platform
Blog Articles

Benefits of Omni-Channel Activation Through One Platform

May 12, 2022by Samantha Yee

By activating an omnichannel approach within one platform, traders can optimize and get ‘out of the weeds,’ so to speak, allowing them to look more holistically at the media strategy they’re using to gain/attract more customers.

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