Ecommerce Brand Leverages Native Ads to Improve CPA and ROAS

 

A leading ecommerce brand in the wellness space sought to drive awareness and engagement for its high-consideration, high-price-point products. They partnered with Ventura Growth to create a comprehensive, data-driven campaign using native, display, OLV, and CTV ads. The goal was to move prospective customers through the sales funnel by educating them on product benefits and driving a strong return on ad spend (ROAS).

 

The Challenge:

• Aid the purchase cycle for high-price-point products
• Lower its CPA goal from $500 to $350
• Optimize ad engagement and performance while staying cost-efficient

 

The Solution:

With a focus on leveraging native ads, Ventura Growth implemented the following:

• Native Advertising

  Utilized native ad formats to seamlessly integrate product messaging into premium publisher content.

• Omnichannel Approach
  

  Implemented an omnichannel approach combining native with display, OLV, and CTV ads, targeting a diverse U.S. audience.

• Retargeting & Audience Strategy
  

  Leveraged pixel and CRM data to build tailored retargeting campaigns, layering behavioral overlays to engage high-income wellness enthusiasts aged 35+ with relevant, personalized ad creative.

• Creative Optimization
  

  Tested various creative formats and CTAs (i.e., Percent Off vs. Value Off) to drive urgency, yielding optimal engagement and conversion rates.

 

The Results:

• +881% ROAS Improvement: Achieving a 5.8X return on ad spend
• -92% CPA Reduction: From a $500 benchmark to $80 CPA
• +39% Conversion Volume: Native ads boosted conversions and reduced CPA by 23% when included in the conversion path

 

Conclusion: 

Through Ventura Growth’s expertly tailored strategy, this ecommerce brand achieved impressive results, successfully addressing the challenges of a longer sales cycle and exceeding its CPA and ROAS goals. With high price points often requiring greater audience education, native ads proved to be particularly effective in generating awareness and guiding consumers through the purchase journey. By leveraging this ad format’s ability to seamlessly blend content and education, combined with scaled budgets, the campaign demonstrates the power of data-driven insights and creative optimization in overcoming the hurdles of high-consideration product marketing.