Winter is here—a season of streaming, gift shopping, and meaningful brand engagement, adding to the 4,000+ ads the average adult encounters daily¹. Netflix recently reached 70 million monthly active users on its ad-supported tier², offering advertisers a unique opportunity to engage with premium audiences during this festive, high-spending season.
At Ventura Growth, we’re here to help brands tap into programmatic on Netflix, leveraging The Trade Desk’s advanced programmatic tools to deliver campaigns that resonate and perform.
Viewers Are Streaming Like Never Before
The winter season is associated with increased streaming as families gather to binge-watch classics and scroll through a wide range of programs on Netflix’s diverse content lineup. With more than 50% of new members choosing the ad-supported plan², your brand can reach these audiences during the moments that matter most. This winter, Netflix’s lineup includes highlights like the NFL Christmas Day broadcasts, family-friendly holiday favorites, and exclusive new releases, ensuring there’s something for everyone during festive gatherings.
Netflix’s ad-supported viewers are deeply engaged, watching an average of 10+ hours of content per month². For advertisers, this translates into an environment where your campaigns can capture undivided attention.
Netflix Ad Tech
Netflix’s expanding ad tech ecosystem makes 2025 campaign planning smarter and more effective. From programmatic guaranteed buys to advanced targeting capabilities through The Trade Desk, brands can reach their ideal audience with precision. Opportunities include:
- Geo-targeting: Focus on locations with heightened travel or shopping activity.
- Time-based delivery: Serve ads at peak shopping and streaming times.
- Engagement measurement: Track and optimize your campaigns in real-time with robust analytics tools.
With lighter ad loads (4-5 minutes per hour) and curated breaks, Netflix ensures a viewer-friendly experience that complements the joy of the season. Your brand message becomes part of a positive, memorable experience during a time when emotions are high and generosity is at its peak.
Make the Most of Winter Advertising with Ventura Growth
As The Trade Desk’s leading certified service partner, Ventura Growth helps brands unlock the full potential of Netflix advertising. From strategy to execution, we ensure your winter campaigns are impactful, measurable, and perfectly tailored to this pivotal season.
Netflix’s ad-supported tier is the ultimate platform for brands aiming to reach engaged audiences in a premium setting. Partner with Ventura Growth today and make this winter advertising season your brand’s most impactful yet!
Sources:
¹ Forbes, How Many Ads Do We See A Day?
² Fortune, (2024) Netflix’s Ad-Supported Tier Hits 70 Million Users, Surpassing Competitors
