As the sports season kicks into high gear, there’s an incredible opportunity to connect with one of the most passionate audiences out there—live sports fans. If your brand hasn’t tapped into this yet, you might be leaving points on the board. But don’t worry; we’re here to help you step up your game with programmatic CTV live sports.
Why Programmatic CTV is a Must for Live Sports Advertising
Did you know that 30% of Americans who watch live sports are now streaming exclusively? That’s right—traditional TV buys alone won’t cut it anymore. The future of live sports is digital, and programmatic CTV is the MVP of this new era. If live sports advertising is on your radar, it’s time to think beyond the old playbook. The landscape of sports broadcasting is rapidly changing as more leagues and media companies invest in streaming rights, offering unprecedented access to live games for fans who prefer to stream.
Breaking Barriers: Programmatic CTV Live Sports for All Brands
Even if you’ve thought live sports advertising was out of reach—think again. Programmatic CTV makes it possible for brands of all sizes to get in the game. Whether you’re a major player or just starting to make your mark, the doors are now open. No need for sky-high budgets or rigid commitments. With programmatic CTV, you’ve got access to premium live sports moments without the traditional barriers.
The Value and Opportunity in Programmatic CTV Live Sports
Why should you care about programmatic CTV for live sports? The value and opportunities here are unmatched.
- Reach Your Audience Right Where They Are: Programmatic CTV lets you connect with sports fans at the exact moment they’re most engaged, ensuring your brand is front and center when it counts.
- Budget Flexibility: Programmatic CTV offers scalable options that can fit a range of budgets, allowing brands to participate without the constraints of traditional advertising models.
- Data-Driven Strategies: Real-time insights mean you can adjust your strategy as you go, keeping your campaign on target.
- Confident Planning: Forget the unpredictability of traditional live sports advertising. Programmatic CTV offers a smoother, more reliable way to plan and execute your campaigns, giving you the confidence to go all-in.
The Trade Desk: Your Ultimate Partner for Programmatic CTV
When it comes to programmatic CTV live sports, The Trade Desk stands out as the go-to partner. They’ve not only made it easier for brands to enter the live sports space but also introduced cutting-edge features that give you a competitive edge.
Feature Highlight: The Allowance System
Live sports advertising can be tricky—high costs, strict requirements, and no guarantees. But The Trade Desk’s Allowance System is a game changer. This innovative pacing tool eliminates the usual warmup period, allowing your campaigns to bid immediately and strategically during those high-demand moments.
Whether it’s a sudden spike in viewership or a critical play that has everyone on the edge of their seats, the Allowance System ensures your ads are right there, capturing the moment and maximizing your impact.
Proven Results
In head-to-head tests, the Allowance System led to a 49% increase in bidding activity and allowed campaigns to spend 99% of their budgets, compared to just 66% with traditional systems. This means more strategic bids, fewer missed opportunities, and a much higher return on investment.
Ready to Get in the Game? Ventura Growth is Here to Coach You Through It
The game is changing, and if you want to win, you’ve got to adapt. Programmatic CTV live sports offers a fresh, dynamic way to reach sports fans, and Ventura Growth is here to coach you every step of the way. Whether you’re just getting started or looking to fine-tune your strategy, we’re here to help you dominate the field.
Ready to score big in programmatic CTV live sports advertising? Contact us today, and let Ventura Growth and The Trade Desk show you how to make the most of this incredible opportunity.
