A data-driven marketing agency partnered with Ventura Growth to boost sales for a beverage brand. By utilizing a leading retail media network for advanced predictive modeling and first-party audience data, the campaign effectively targeted both new prospects and past purchasers, resulting in impressive sales and strong return on ad spend (ROAS) for multiple products. The...
A full-service performance agency partnered with Ventura Growth to help a leading health supplement brand increase brand awareness among health-conscious consumers. The campaign focused on expanding reach within younger, wellness-focused demographics through a CTV strategy. Ventura Growth supported the execution by leveraging a leading retail media network for first-party data and maintaining high-frequency ad exposure...
A shopper marketing agency focused on conversion-driven strategies partnered with Ventura Growth to grow sales for a leading frozen foods brand. Using first-party data and data-driven targeting, the display campaign focused on reaching category purchasers, lapsed buyers, and current consumers to increase sales and achieve a high return on ad spend (ROAS). The collaboration provided...
In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+. Understanding the Sellers and Publishers 500+...
Welcome to the first post in our ‘Scaling New Peaks in Programmatic: Basecamp 2024’ series, focusing on identity and first-party data strategies in the era of data privacy. Hosted by Ventura Growth and The Trade Desk, this four-part series dives into essential strategies and discussions from our recent event, Basecamp 2024. In our opening...
As the digital marketing landscape continues to change, first-party data has become increasingly more important to advertisers everywhere. Read on to learn more about first-party data’s importance and why it should be a part of every advertiser’s marketing strategy.
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