By Carley Lucas, Retail Subject Matter Expert & Senior AE at Ventura At this year’s Digital Modern Retail Marketing Summit, retail leaders gathered in New Orleans to explore how brands are redefining customer loyalty, full-funnel retail strategy, and omnichannel execution. I, Carley Lucas, had the pleasure of attending alongside my colleague Natalie Canavati, Ventura’s...
As shopping habits increasingly shift online, the importance of retail media advertising continues to rise, providing brands with unprecedented opportunities to engage shoppers directly with data-driven targeting. While endemic brands—those selling directly through the retailer— have long benefited from retail media, non-endemic brands (those not directly sold by the retailer) may not realize the opportunity...
The CVS Retail Media Network is setting a new standard in retail media, offering brands a powerful way to connect with consumers right where it matters—within the aisles of CVS stores. Through a pioneering partnership with The Trade Desk and Vibenomics, CVS now enables advertisers to deliver 30-second programmatic audio messages to shoppers in...
Many digital marketers are able to track the success of their efforts through website or application actions such as form fills or purchases, but some marketers have business level goals that live outside of their website or application environments: In-Store Sales, customer arrivals, or event attendees. The lack of conventional conversion tracking for these businesses...
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