Why is incrementality important to one's programmatic marketing strategy? Read on to find out more.
What to Look for in a DSP Partner
January 11, 2023by Samantha Yee
Where do you begin? Read on for a few helpful tips on how to select the right DSP partner for you and your team’s needs:
Netflix and (Chill) Watch 4-5 Ads
September 7, 2022by Martin Skotnicki
Take a step back and “unpack” Netflix’s ad-powered decisions and Why This Matters to You as a Programmatic Marketer.
The Power of Video Advertising
August 10, 2022by Samantha Yee
Read more about why video advertising should be a part of every brand's marketing strategy.
Display advertising has become a cornerstone of the digital marketing landscape. Find out more on why it should be a part of your digital marketing strategy.
Direct access gives a buyer the right tools to activate digital campaigns that meet their business needs. Find out why.
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