A shopper marketing agency focused on conversion-driven strategies partnered with Ventura Growth to grow sales for a leading frozen foods brand. Using first-party data and data-driven targeting, the display campaign focused on reaching category purchasers, lapsed buyers, and current consumers to increase sales and achieve a high return on ad spend (ROAS). The collaboration provided precise insights into shopper behavior, creating a well-defined audience strategy with high conversion potential.
Challenge
The brand had previously faced challenges in effectively reaching their target audiences. The agency partnered with Ventura Growth with the goal to:
- Maximize reach across key target audiences
- Increase product sales
- Achieve a 2X ROAS
Solution
Ventura Growth collaborated with the agency to implement a display campaign utilizing a leading media network’s advanced tools. The solution included:
- First-Party Audiences: Targeted key segments such as lapsed buyers, category purchasers, and current buyers, allowing for personalized messaging and increased relevance.
- Predicted Brand Buyers: Leveraged the media network’s machine learning capabilities to reach potential new customers most likely to purchase the products.
- Closed-Loop Measurement: The media network’s robust measurement tools accurately tracked both in-store sales and online conversions, connecting media impact directly to sales outcomes.
By using these tools, Ventura Growth and the agency developed a campaign that balanced broad reach with precision targeting. The result was a high-performing, cost-efficient strategy that set new benchmarks for ROAS.
Results
The campaign delivered outstanding performance over two key attribution windows:
- 8.05X ROAS for featured product (14-day attribution window)
- 9.66X ROAS for featured product (30-day attribution window)
Conclusion
By leveraging the media network’s robust first-party data and closed-loop measurement, Ventura Growth helped the agency deliver impressive results for the frozen foods brand. The focus on advanced audience targeting and performance-driven reporting ensured clear, measurable sales success and set the stage for future growth.
Want to learn how The Trade Desk and Ventura Growth can boost your campaigns? Get in touch with our team today!
