At Ventura Growth, we believe in using our expertise to drive impact beyond advertising. Through Ventura Impact, our social impact initiative, we partner with organizations that are making a real difference in our communities. This quarter, we teamed up with Colorado Pet Pantry, a nonprofit dedicated to keeping pets with their families by providing pet food and supplies to those in need. Read on to learn more about Ventura Impact x Colorado Pet Pantry.
Driving Donations with Programmatic Advertising
As experts in programmatic advertising, we knew we could help Colorado Pet Pantry expand its reach and boost support. In March, Ventura Impact ran three targeted campaigns across Colorado—delivering over 560,000 impressions to raise awareness, promote the annual auction, and drive donations.
Using Online Video (OLV) and Display ads, we tapped into past donor data and email lists to re-engage warm audiences. The “Animal Enthusiasts” segment showed the highest engagement, helping us efficiently reach those most likely to support the cause.
With CPCs as low as $1.18, the campaign exceeded performance expectations—reaching thousands of unique Coloradans that played a supporting role in driving 10 new auction participants and contributing to the overall fundraising success of over $25,000 for Colorado Pet Pantry.
Our goal was simple: create meaningful digital engagement that drives real-world impact. And the results speak for themselves.
Rolling Up Our Sleeves: Volunteering in Denver
Beyond digital impact, our team also took hands-on action. In March, Ventura employees came together at Colorado Pet Pantry’s Denver location to volunteer. We spent the day sorting through donations of dog food, toys, leashes, and other pet essentials, ensuring they would reach the families who need them most. It was a powerful reminder of how small actions—both online and in person—can add up to meaningful change.
Ventura Impact x Colorado Pet Pantry
Ventura Impact is about more than just business. It’s about using our industry knowledge and collective effort to support organizations that truly matter. Through our partnership with Colorado Pet Pantry, we’re helping to strengthen the bond between pets and their families, making sure no pet goes hungry due to financial hardship. If you’d like to support Colorado Pet Pantry, visit Colorado Pet Pantry’s website to learn how you can help.
Interested in Partnering with Ventura Impact?
If your nonprofit could benefit from increased reach and resources, we’d love to hear from you. Whether through strategic ad campaigns, volunteering, or direct funding, Ventura Growth is committed to making an impact.
