Many digital marketers are able to track the success of their efforts through website or application actions such as form fills or purchases, but some marketers have business level goals that live outside of their website or application environments: In-Store Sales, customer arrivals, or event attendees. The lack of conventional conversion tracking for these businesses...
Most marketing platforms are able to measure their own direct and indirect impacts on your business level goals. Where these platforms fall flat is in their ability to show their effects in context with your other marketing platforms. For example, let’s say for a given online order the user was touched by a paid social...
As marketers, we frequently face the long road of navigating how to best demonstrate the impact of our marketing strategies. This can be easy enough for tactics with high last-touch conversion attribution potential, such as Display, Native, and Search. Whereas, it can be more difficult to quantify for higher funnel tactics, such as Audio and...
Why is incrementality important to one's programmatic marketing strategy? Read on to find out more.
Properly set frequency goals and caps can lead to highly efficient campaigns - read on to learn more.
How does one define the goal of their marketing efforts? Read on to learn more!
SPO is the practice of eliminating steps in the programmatic buying process that don’t add value to the inventory. Read on to learn more about this important process:
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