Welcome back, everyone! We’re halfway through our series “Scaling New Peaks in Programmatic: Basecamp 2024”, and there’s much more to come. In this session, we dive into a groundbreaking product release from The Trade Desk that promises to revolutionize programmatic advertising: KoKai. Introducing KoKai: The Next Evolution in Programmatic Advertising KoKai is the newest...
Welcome back to our “Scaling New Peaks in Programmatic: Basecamp 2024” series. In this second post, we focus on the transformative power of retail media networks, a crucial topic covered during the conference. Retail media is a game-changer in today’s data-driven landscape. With the deprecation of third-party cookies and evolving privacy regulations, marketers are increasingly...
Welcome to the first post in our ‘Scaling New Peaks in Programmatic: Basecamp 2024’ series, focusing on identity and first-party data strategies in the era of data privacy. Hosted by Ventura Growth and The Trade Desk, this four-part series dives into essential strategies and discussions from our recent event, Basecamp 2024. In our opening...
Congratulations! You’ve decided to partner up with Ventura Growth for your programmatic advertising endeavors. The only question that remains is which type of service model best suits the needs of your business? Let’s take a look at the different types of service models that Ventura Growth provides so you can identify the right one. Self-Service...
Ventura Growth is proud to promote The Trade Desk’s extensive efforts in developing a clean and transparent programmatic marketplace. While there is no single solution that prevents all ad fraud, The Trade Desk implements a multi-tiered approach. Below is a brief overview of the most impactful measures taken to ensure inventory quality and brand safety....
Many digital marketers are able to track the success of their efforts through website or application actions such as form fills or purchases, but some marketers have business level goals that live outside of their website or application environments: In-Store Sales, customer arrivals, or event attendees. The lack of conventional conversion tracking for these businesses...
Most marketing platforms are able to measure their own direct and indirect impacts on your business level goals. Where these platforms fall flat is in their ability to show their effects in context with your other marketing platforms. For example, let’s say for a given online order the user was touched by a paid social...
At Ventura Growth, we are seeing firsthand how a maturing CTV marketplace is leading to increased transparency and targeting capabilities within the CTV ecosystem. As one of The Trade Desk’s Certified Service Partners, we have access to two new reports for granular CTV analysis; the TV Quality Index (TVQI) and Content Signal reports. Here’s how...
As an advertiser or brand, you’re likely looking to Q4 2023 with apprehension. You likely have questions around the economy. Concerns of consumer spending linger in the air. Businesses are seeing darker clouds on the horizon and as a result, advertising and marketing budgets are getting trimmed. Ultimately, CMOs and marketers will be tasked with...
As marketers, we frequently face the long road of navigating how to best demonstrate the impact of our marketing strategies. This can be easy enough for tactics with high last-touch conversion attribution potential, such as Display, Native, and Search. Whereas, it can be more difficult to quantify for higher funnel tactics, such as Audio and...
©2024 Ventura Growth, Inc. All Rights Reserved.
Privacy Policy.