In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+. Understanding the Sellers and Publishers 500+...
At PEAK Week 2024, one of the standout discussions was about mastering the art of omni-channel programmatic advertising. The session, titled “Omni-channel Overlook: Navigating the Landscape,” was moderated by Ventura Growth’s Emily Gucwa, featuring experts Trent Hill, VP of Digital Marketing at Gatorworks and Chris Kappen, Chief Digital Officer at Epicosity. They shared experiences and...
PEAK Week has become a signature event for Ventura Growth, bringing together industry leaders to explore the latest advancements in digital media, programmatic advertising, and data-driven strategies. This year’s event, themed “Reach New Heights,” focused on empowering mid-market agencies and brands to elevate their growth opportunities through innovation and collaboration. From advancements in omni-channel strategies...
As the sports season kicks into high gear, there’s an incredible opportunity to connect with one of the most passionate audiences out there—live sports fans. If your brand hasn’t tapped into this yet, you might be leaving points on the board. But don’t worry; we’re here to help you step up your game with...
Welcome back to our “Scaling New Peaks in Programmatic: Basecamp 2024” series. In this second post, we focus on the transformative power of retail media networks, a crucial topic covered during the conference. Retail media is a game-changer in today’s data-driven landscape. With the deprecation of third-party cookies and evolving privacy regulations, marketers are increasingly...
Welcome to the first post in our ‘Scaling New Peaks in Programmatic: Basecamp 2024’ series, focusing on identity and first-party data strategies in the era of data privacy. Hosted by Ventura Growth and The Trade Desk, this four-part series dives into essential strategies and discussions from our recent event, Basecamp 2024. In our opening...
Congratulations! You’ve decided to partner up with Ventura Growth for your programmatic advertising endeavors. The only question that remains is which type of service model best suits the needs of your business? Let’s take a look at the different types of service models that Ventura Growth provides so you can identify the right one. Self-Service...
Ventura Growth is proud to promote The Trade Desk’s extensive efforts in developing a clean and transparent programmatic marketplace. While there is no single solution that prevents all ad fraud, The Trade Desk implements a multi-tiered approach. Below is a brief overview of the most impactful measures taken to ensure inventory quality and brand safety....
Many digital marketers are able to track the success of their efforts through website or application actions such as form fills or purchases, but some marketers have business level goals that live outside of their website or application environments: In-Store Sales, customer arrivals, or event attendees. The lack of conventional conversion tracking for these businesses...
Most marketing platforms are able to measure their own direct and indirect impacts on your business level goals. Where these platforms fall flat is in their ability to show their effects in context with your other marketing platforms. For example, let’s say for a given online order the user was touched by a paid social...
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