It’s been a couple weeks since Ventura Growth’s Inaugural Peak Week officially wrapped up and we’re still feeling energized! You might be asking, “What is Ventura Peak Week?” Let’s break it down for you. This event is set to become an annual tradition, bringing together our esteemed partners to our home, Colorful Colorado. Over the...
Take a step back and “unpack” Netflix’s ad-powered decisions and Why This Matters to You as a Programmatic Marketer.
In part two of the Optimization Best Practices series, let’s take a look at some additional best practices to keep in mind:
In part one of our optimizations series, let’s take a look at some best practices to keep in mind.
Learn more about how and when to utilize native advertising as part of your client’s marketing strategy.
As marketers, we have never before in history had so much data at our disposal. Learn why actionable insights matter.
Direct access gives a buyer the right tools to activate digital campaigns that meet their business needs. Find out why.
Activating programmatic media buys can sound daunting to someone who has never stepped foot into a Demand Side Platform (DSP) such as TTD or DV360.
By activating an omnichannel approach within one platform, traders can optimize and get ‘out of the weeds,’ so to speak, allowing them to look more holistically at the media strategy they’re using to gain/attract more customers.
Ventura Growth is a direct partner with the world’s leading advertising platforms. With over 10 years of experience, we have picked up many Programmatic Trading Best Practices along the way. Here are a few to get you started:
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