A full-service performance agency partnered with Ventura Growth to help a leading health supplement brand increase brand awareness among health-conscious consumers. The campaign focused on expanding reach within younger, wellness-focused demographics through a CTV strategy. Ventura Growth supported the execution by leveraging a leading retail media network for first-party data and maintaining high-frequency ad exposure...
In the ever-evolving world of programmatic advertising, Kokai represents a significant leap forward for The Trade Desk platform, offering a suite of advanced features designed to simplify how advertisers leverage their first-party data and enhance campaign performance. One of its standout innovations is the Sellers and Publishers 500+. Understanding the Sellers and Publishers 500+...
PEAK Week has become a signature event for Ventura Growth, bringing together industry leaders to explore the latest advancements in digital media, programmatic advertising, and data-driven strategies. This year’s event, themed “Reach New Heights,” focused on empowering mid-market agencies and brands to elevate their growth opportunities through innovation and collaboration. From advancements in omni-channel strategies...
Campaign performance is crucial for digital marketers, and Kokai campaign optimization can make all the difference. For Situation Interactive, the agency behind Broadway hits like Aladdin and The Lion King, upgrading to The Trade Desk’s Kokai platform helped them achieve remarkable campaign optimization, including a 51% increase in ROAS. Here’s how Kokai transformed their digital...
As the sports season kicks into high gear, there’s an incredible opportunity to connect with one of the most passionate audiences out there—live sports fans. If your brand hasn’t tapped into this yet, you might be leaving points on the board. But don’t worry; we’re here to help you step up your game with...
As streaming continues to dominate the media landscape, Netflix has firmly established itself as a frontrunner, not just in content creation but also in the advertising world. The 2024 Netflix Upfront presentation emphasized the platform’s tremendous growth, boasting 40 million global monthly active users for its ad-supported plan, a remarkable leap from just 5 million...
At Ventura Growth, we are seeing firsthand how a maturing CTV marketplace is leading to increased transparency and targeting capabilities within the CTV ecosystem. As one of The Trade Desk’s Certified Service Partners, we have access to two new reports for granular CTV analysis; the TV Quality Index (TVQI) and Content Signal reports. Here’s how...
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